Belstaff, the renowned brand known for its iconic motorcycle jackets, is making its mark in the world of football by becoming the official outfitter for French professional football club OGC Nice. The partnership will see Belstaff providing apparel for the team, fondly referred to as Les Aiglons (‘the young eagles’), for their off-field activities.

As fashion brands, both luxurious and mass-market, increasingly look to football clubs as a key marketing channel, this collaboration comes as no surprise. By becoming an official outfitter to a football team, these brands have the opportunity to gain exposure to a wide audience and tap into the passion and loyalty of football fans.

OGC Nice is a well-established club in French football, with a rich history and aspirations to compete in the European Cup. Jean-Pierre Rivère, President of OGC Nice, expressed his enthusiasm for the partnership, stating that teaming up with a prestigious and like-minded partner like Belstaff will help them achieve great things together. The club and the brand share a common drive for success and a passion for adventure, making their partnership a natural fit.

Belstaff CEO Helen Wright also spoke about the partnership, emphasizing OGC Nice’s exciting ambitions for the future. Belstaff aims to generate significant publicity for their brand by aligning themselves with the club’s success. This collaboration presents an opportunity for Belstaff to showcase their timeless and durable collection specially designed for OGC Nice. The co-branded collection will be officially launched in the autumn and will be worn by players and staff during all official events.

Apart from the apparel partnership, the Belstaff brand will be prominently displayed on the sleeve of OGC Nice’s match outfits. The brand’s logo and branding will also be visible throughout the Allianz Riviera stadium, as well as at the club’s Training Centre and Academy.

This partnership between an iconic fashion brand and a respected football club represents an exciting collaboration in the realms of sports and fashion. Both Belstaff and OGC Nice share a vision of success and a commitment to excellence, making this partnership a powerful combination that has the potential to achieve great things on and off the field.

Useful links:
1. Belstaff Official Website
2. OGC Nice Official Website