Spanish fashion brand Bimba y Lola has seen an impressive sales growth rate of 12.6% in the year ending February 29th, reaching €226.7 million. This follows an 11.4% increase in sales in 2018, indicating a consistent and growing demand for the brand’s womenswear and accessories collections. The brand’s international sales played a significant role in driving this growth, accounting for 33% of total revenues. Bimba y Lola operates in 18 countries and experienced positive sales growth across all countries and channels, including in-store and e-commerce.
In order to expand its global presence, Bimba y Lola entered new markets such as Hong Kong and Malaysia, and also opened new stores in Chile and Colombia in 2019. With a total of 285 stores worldwide, including 117 stores located outside of Spain, the brand increased its store count by 13 compared to the previous year.
In addition to its successful sales performance, Bimba y Lola underwent significant changes in 2019. In April, the commercial director resigned and was replaced by José María Castellano, former CEO and vice-president of Inditex, who joined the company. The brand also established a new board of directors, composed of eight members. Additionally, Bimba y Lola established a subsidiary to manage its real estate activities.
CEO José Manuel Martínez expressed his gratitude towards the brand’s nearly 1,800 employees for their hard work and dedication. He noted that the strong performance in 2019 serves as motivation for the brand to continue working towards establishing Bimba y Lola as a leading global fashion brand.