Bimba y Lola, the renowned Spanish fashion brand, recently announced an impressive 6.5% increase in sales for the first half of 2022. This positive growth has been mainly driven by the brand’s strong performance in international markets, which witnessed a remarkable 34% increase compared to the same period last year.

The company’s strategic expansion efforts have played a significant role in its sales boost. Bimba y Lola has been actively establishing a presence in several countries, including China, Thailand, and Argentina. With this expansion, the brand has managed to reach an impressive 45 countries worldwide. These international markets contributed to a substantial 47% of the company’s total revenue in the first half of the year.

Notably, Bimba y Lola has experienced a healthy recovery in its in-store sales channels, witnessing a notable 14% increase in sales compared to 2021. Additionally, the digital channel has also made a significant contribution, accounting for 17% of the brand’s overall revenues.

To ensure continued growth and development on a global scale, Bimba y Lola has been investing in its future headquarters in Vigo and its logistics center in Mos. These investments showcase the brand’s commitment to strengthening its operation capabilities.

Overall, Bimba y Lola’s remarkable sales growth and international expansion have firmly established the brand as a prominent player in the fashion industry. Its ability to cater to the demands of diverse global markets while maintaining a strong presence in its home country of Spain has been key to its success.

Useful Links:
1. Bimba y Lola Official Website
2. Reuters Article on Bimba y Lola’s Sales Increase