Birimian, the first operational investment company solely dedicated to supporting African luxury and premium heritage brands, has recently announced a partnership with European asset management firm, Trail Capital. In a show of commitment to Birimian’s value creation strategy, Trail Capital has made an undisclosed investment in the company and will utilize its vast network of partners, advisors, and key stakeholders to assist Birimian in achieving its goals.

This partnership is particularly focused on raising funds to support both emerging and established heritage brands in Africa. Over the course of the next five years, the companies plan to allocate 5 million euros ($5.43 million) annually to a portfolio of brands spanning the continent. The initial beneficiaries of this investment will be selected from the 10 brands participating in Birimian’s accelerator program in collaboration with Institut Français de la Mode, a renowned French fashion school. Additionally, brands already showcasing and selling their collections internationally will be considered for support.

Birimian, led by Laureen Kouassi-Olsson, an experienced executive in the African financial services and private equity industries, was established in 2021. The company currently provides financial assistance and customized growth strategies to four brands, namely Christie Brown from Ghana, Yeba from Belgium, Loza Maléombho, and Simone et Élise from Côte d’Ivoire.

This partnership between Birimian and Trail Capital signifies a significant milestone towards promoting the growth and development of African fashion brands. By combining their expertise and resources, they aim to empower and showcase the talent and creativity of designers across the continent. The long-term commitment to annually investing in these brands highlights the confidence in the potential success of the African fashion industry on a global scale.

With the ongoing evolution and diversification of the fashion industry, African fashion is garnering increasing recognition and appreciation worldwide. Birimian and Trail Capital’s financial support and strategic guidance contribute significantly to the sector’s growth and help African designers reach new heights. This partnership serves as a model for other investors and industry players to recognize the value and potential that African fashion holds. With the right investments and support, African fashion brands have the potential to thrive and compete on the international stage.

The future looks extremely promising for the African fashion industry as more partnerships and collaborations emerge to support its growth. Birimian and Trail Capital are leading the way by allocating substantial funds and resources to nurture and elevate African fashion brands. With their support, emerging designers and established brands will have the opportunity to expand their presence, gain global recognition, and contribute to the economic development of Africa.

Exciting times lie ahead for African fashion, as it continues to make waves and redefine the global fashion landscape. With the backing of companies like Birimian and Trail Capital, the industry is poised to flourish and capture the attention of fashion enthusiasts worldwide. The partnership between Birimian and Trail Capital represents a significant milestone in the journey towards promoting and empowering African fashion brands. This collaboration is undoubtedly a step in the right direction towards achieving a more inclusive and diverse fashion industry.

Useful links:
1. Birimian official website
2. Trail Capital official website