Brand Machine Group (BMG) has recently acquired the renowned London-based tailor, Peckham Rye, as part of its strategic plan to expand its menswear and tailoring divisions. Established in 1795, Peckham Rye brings a wealth of craftsmanship and technical expertise in menswear, which BMG aims to preserve while appealing to the modern man.

BMG is no stranger to relaunching luxury menswear brands, having successfully revitalized Duchamp in the past. Alongside Peckham Rye, BMG also houses other notable names such as Penfield and US Polo Assn. The company sees great potential in the post-Covid menswear market and is excited to embark on the next phase of its impressive growth journey.

For its first collaboration with Peckham Rye, BMG plans to deliver a pre-collection in May that combines traditional tailoring patterns with contemporary denim. The collection will feature classic houndstooth check and herringbone designs, as well as linen blends in soft tailored jackets and jersey fabrics. Peckham Rye’s accessories and ties pay homage to its military past with military stripes. The range also includes off-duty items like branded caps, sportswear, and jersey pieces, catering to the hybrid working lives of today’s urban gentleman.

BMG’s decision to celebrate Peckham Rye’s unique and unconventional history sets it apart from other tailoring brands that often focus solely on their Savile Row heritage. The brand’s founder, Tommy McCarthy, began his journey at a young age, making army uniforms and teaching himself the craft. BMG aims to capture the self-taught, old-school south London spirit in the new range, envisioning Tommy himself wearing these pieces around town if he were here today.

According to Tom Duncan, Brand Director of BMG, the acquisition of Peckham Rye is a deliberate move to expand the company’s branded offering into accessible tailoring. With the menswear sector on the rise post-pandemic, BMG sees significant opportunities in men’s wardrobes, especially in tailoring and occasion wear. Working with a brand that has such a rich heritage in the sector is seen as a privilege and an opportunity to carry on Peckham Rye’s legacy.

BMG’s acquisition of Peckham Rye highlights its commitment to developing its menswear operations while preserving craftsmanship and tradition. The company aims to cater to the needs and preferences of the contemporary male consumer and plans to make Peckham Rye a brand that resonates with today’s young, confident, and fashion-forward man-about-town. With an exciting pre-collection set to launch soon, BMG is poised to make a significant impact on the menswear market.

Useful links:
1. Brand Machine Group
2. Peckham Rye