British fashion brand 304 Clothing has recently secured an impressive £250,000 investment to support its growth and expansion plans. The funding will be used for various key areas of the business, such as purchasing additional stock to fulfill wholesale contracts, acquiring new equipment to meet rising product demand, hiring new staff to support increasing wholesale customers, and enhancing their B2B platforms. Furthermore, 304 Clothing will expand its manufacturing capabilities by obtaining additional unit space and investing in dedicated B2B software.

Initially founded by Sean Cotter and David Powell in 2012, 304 Clothing started from their Manchester apartment and derives its name from the apartment number. The company later relocated its operations to Birmingham. Currently, 304 Clothing’s ranges are available through popular online fashion retailer ASOS and supermarket chain Asda, and the brand plans to continue utilizing these channels to promote their products.

CEO Sean Cotter expressed great excitement about the financial backing, recognizing that it will enable the company to expand its team and generate new job opportunities in the future. The investment comes from MEIF Maven Debt Finance, a part of the Midlands Engine Investment Fund managed by Maven Capital Partners and supported by the Recovery Loan Scheme.

Sajid Sabir, an investment manager for Maven, commended 304 Clothing’s brand story and showed great enthusiasm for supporting a business that has successfully grown its audience. As awareness of the brand continues to increase, the company anticipates a boost in e-commerce sales. Consequently, 304 Clothing plans to allocate more resources to marketing in order to reach a broader audience and expand their customer and wholesale base.

With this substantial investment, 304 Clothing is well-positioned for further growth and success within the fashion industry. The company’s commitment to expanding their offerings and strengthening their brand presence sets a positive trajectory for their future prospects. As 304 Clothing continues to innovate and appeal to a wider audience, they are on track to become a prominent player in the fashion market.

For more information on 304 Clothing, visit their website here.

To learn more about the Midlands Engine Investment Fund, visit their website here.