In January, Bullring & Grand Central mall in Birmingham saw a notable increase in footfall, with numbers rising by 6% compared to the previous year. This positive trend can be attributed to the efforts of property giant Hammerson, who has successfully attracted renowned retailers and enhanced visitor numbers. With the introduction of new store openings and entertainment offerings totaling 200,000 sq ft, the mall has established itself as a vibrant 24/7 estate that plays a vital role in the city’s fabric and infrastructure.

The addition of high-profile retailers has further solidified Bullring & Grand Central’s prominence. Nike’s first-ever ‘Rise’ concept store outside of London is a major draw, as are the regional debuts of Inditex’s Bershka and Pull&Bear. TAG Heuer’s first boutique in Birmingham and M&S’s largest flagship store in the Midlands also add to the mall’s appeal. Additionally, JD Sports, a popular sport and streetwear brand, has upsized its store to become the region’s best performing site, while Goldsmiths has expanded its boutique size due to high demand for jewelry.

In addition to attracting top retailers, Hammerson has focused on placemaking to create new attractions that entice customers to visit the mall. One highlight is the transformation of Bullring into a late-night live entertainment venue called Late Night Out. This unique offering features celebrity performances, DJs, and bars, making it the first of its kind in the market. Other notable additions include a Club Paradiso Ibiza themed summer pop-up bar and the return of the B Side Hip Hop Festival and Birmingham Weekender, all of which have contributed to the mall’s success.

Toby Tait, Director of Asset Management at Hammerson, expressed his delight in the mall’s strong start to 2024, building upon the remarkable achievements of 2023. He believes that the demand for their space is a testament to the “flight to quality,” highlighting the mall’s excellent location and asset quality. Tait teased that there are more exciting announcements to come in 2024 as Hammerson continues to enhance the offerings for the Birmingham community.

Overall, Bullring & Grand Central mall in Birmingham has seen impressive growth in footfall due to Hammerson’s strategic efforts. The addition of renowned retailers and the introduction of unique entertainment offerings have made the mall a must-visit destination. As Hammerson continues to enhance the mall’s offerings, the future looks promising for both the property giant and the Birmingham community.

Useful links:
1. Bullring & Grand Central website: https://www.bullring.co.uk
2. Hammerson website: https://www.hammerson.com