Burberry, the famed luxury fashion brand, recently confirmed long-standing rumors by making a major announcement. Riccardo Tisci, the Chief Creative Officer, will be stepping down from his position and leaving the company. His departure will coincide with the presentation of his final collection for Burberry in London this week, with his last official day being at the end of the month. Stepping into his shoes will be Daniel Lee, the former star designer at Bottega Veneta.

Daniel Lee is no stranger to the fashion industry, having previously worked as the Director of ready-to-wear design at Celine and Maison Margiela. He also gained valuable experience at renowned brands such as Balenciaga and Donna Karan. As the newly appointed Chief Creative Officer, Lee will be tasked with overseeing all of Burberry’s collections. Fashion enthusiasts can expect to see his debut collection with the brand at London Fashion Week in February 2023.

Jonathan Akeroyd, the CEO of Burberry, expressed his enthusiasm about working with Lee, praising him for his exceptional talent, understanding of the luxury consumer, and history of commercial success. Akeroyd is confident that Lee’s appointment will contribute to Burberry’s future ambitions.

Meanwhile, Burberry acknowledged the significant contributions made by Riccardo Tisci during his nearly five years with the company. Under Tisci’s creative guidance, the brand underwent a transformation, refreshing its image and introducing a new visual identity alongside the Thomas Burberry Monogram. Tisci’s efforts also resulted in modernizing and elevating Burberry’s product offerings, attracting a more diverse and fashion-forward customer base while maintaining its position as a luxury brand.

Akeroyd expressed his gratitude to Tisci for his role in repositioning Burberry, acknowledging his ability to enhance the brand’s creative language and bring in a new generation of luxury customers. Tisci himself reflected on his time at Burberry, calling it a special experience and expressing pride in the chapter he had written in the brand’s story. He extended his thanks to his teams, past and present, as well as the many collaborators and friends who helped shape his vision for Burberry’s future.

With the appointment of Daniel Lee as the new Chief Creative Officer and the departure of Riccardo Tisci, Burberry is embarking on a new phase of its ongoing journey. The fashion industry eagerly anticipates Lee’s debut collection and the impact he will have on the brand. As Burberry continues to evolve and innovate, the legacies of both Tisci and Lee will undoubtedly leave a lasting impression on the company’s future.

Useful links:
1. Burberry’s official announcement of Daniel Lee as the new Chief Creative Officer
2. Burberry’s commitment to a carbon-neutral future