Burberry recently released an update on the actions it has taken to support its staff and customers in light of the ongoing coronavirus pandemic. The luxury fashion brand emphasized its commitment to protecting jobs and contributing to relief efforts during this global health crisis. Unlike many companies that have relied on government support, Burberry has made the decision to continue paying its employees who are unable to work due to store or site closures. Additionally, the senior leaders of the company have voluntarily agreed to a 20% pay cut from April to June. The funds raised from this pay reduction will be donated to the Burberry Foundation Covid-19 Community Fund, which was established earlier this month to provide support to communities in need around the world.

Burberry has a long history of engaging in charitable initiatives, and its response to the COVID-19 pandemic is no exception. The company has made donations to vaccine research and charities that combat food poverty. As the situation surrounding the pandemic continues to evolve, Burberry has implemented several measures over the past three months to ensure the safety and well-being of its employees. These measures include temporarily closing retail stores and strictly adhering to social distancing protocols.

Furthermore, Burberry has utilized its manufacturing capabilities to support healthcare workers. In their trench coat factory located in Castleford, the company has transitioned to producing non-surgical gowns for the UK’s National Health Service (NHS). Additionally, Burberry is sourcing surgical masks through its supply chain and supplying them to the NHS and organizations like Marie Curie. So far, the company has donated over 100,000 pieces of personal protective equipment (PPE) to assist frontline workers.

While Burberry did not provide updates on its trading performance, it did announce the rescheduling of its preliminary results report for the fiscal year ending on March 28. Originally set for release on May 14, the report will now be available on May 22.

Burberry’s proactive response to the pandemic underscores its dedication to supporting its employees and communities in need. Through financial assistance, manufacturing efforts, and charitable donations, the brand is playing a critical role in the global fight against COVID-19.

For more information on Burberry’s response to the pandemic and its initiatives, you can visit their website here. Additionally, if you are interested in learning more about the Burberry Foundation Covid-19 Community Fund and the work it is doing to support communities, you can find more information here.