Italian lingerie and hosiery giant, Calzedonia, has celebrated a significant achievement in fiscal year 2022, reporting a total revenue of €3.047 billion. This impressive growth rate of 21.6% (20.2% at constant exchange rates) compared to the previous year can be attributed to the company’s strategic expansion efforts and increased revenue generated from international markets. Calzedonia opened a total of 252 new stores in 2022, with the majority (196) located outside of Italy, bringing the total number of stores operated by the group to 5,328.

Under the leadership of CEO Sandro Veronesi, Calzedonia has demonstrated a commitment to investing in technology and digital infrastructure. By integrating its physical retail network with its e-commerce channel, the company aims to enhance its capabilities and drive synergy between online and offline channels. In 2022, Calzedonia invested €280 million to strengthen its retail operations, improve logistics, upgrade manufacturing facilities, and implement technological advancements in its factories, ensuring it remains at the forefront of the industry.

Calzedonia’s expansion efforts have been most notable in international markets. In addition to its presence in 56 countries, the company opened new stores in the United States, France, Spain, and Brazil in 2022. Further expansion plans are already in place, with a store set to open in Barcelona’s renowned Rambla Catalunya. Calzedonia aims to solidify its position in key European markets and establish a stronger foothold in the United States and South America, capitalizing on the growing demand for its products.

In 2022, Calzedonia diversified its portfolio by expanding into different sectors. The company opened eight stores for its Atelier Emé bridal and occasion wear chain and three stores for its wine bar chain, Signorvino. The latter benefitted from increased socialization and dining out, and in 2023, Signorvino plans to venture outside Italy with a store opening in Paris. Calzedonia also plans to expand its Intimissimi Uomo men’s underwear chain and renovate existing stores under the Calzedonia, Intimissimi, and Tezenis brands.

Calzedonia made a strategic move by acquiring an 80% stake in Italian label Antonio Marras, entering the ready-to-wear sector. This expansion into the fashion industry will be further developed in the near future, allowing the company to diversify its offerings and tap into new markets within the fashion sector. Additionally, the company has shown its commitment to sustainability by becoming a signatory of the Fashion Pact, a collaboration of leading fashion and textile companies dedicated to creating a more sustainable future for the industry.

With its impressive revenue growth, ambitious expansion plans, and focus on technology, diversification, and sustainability, Calzedonia continues to dominate the lingerie and hosiery market. The company’s strategic investments and commitment to staying ahead of industry trends position it for further success in the years to come.

Useful links:
Calzedonia Group
Fashion Pact