In a remarkable partnership that melds the world of sports and luxury, Louis Vuitton has teamed up with tennis prodigy Carlos Alcaraz to craft a one-of-a-kind trunk to house his most cherished memorabilia and equipment. This collaboration marks the second chapter of Louis Vuitton’s Malle Vestiaire project, which was initiated in August with rugby legend Dan Carter. The move underscores Louis Vuitton’s growing presence in the realm of sports marketing, with a keen focus on the forthcoming Paris Olympics, proudly supported by its parent company, LVMH Moët Hennessy Louis Vuitton.

Carlos Alcaraz, who assumed the role of a Louis Vuitton brand ambassador last year, meticulously curated a selection of personal items to grace his custom trunk. Notable among these selections were the Nike shirt and shoes that he wore during his historic Wimbledon championship victory in 2023, along with one of his cherished Babolat tennis rackets.

The trunk also harbors some of Alcaraz’s personal Louis Vuitton possessions, including a blue Speedy bag, a gift from Pharrell Williams, the creative director of menswear at the esteemed French luxury brand, as well as his beloved LV x Nike AF1 sneakers.

Reflecting Alcaraz’s life on the competitive tennis circuit, the trunk contains an array of accessories, ranging from tennis balls to Vuitton’s Nanogram portable speaker, Horizon Light Up earphones, and toiletry bags.

The exterior of this exclusive trunk, adorned in the classic Monogram canvas, has been meticulously hand-painted with symbols that pay homage to the 20-year-old athlete’s remarkable journey. Alcaraz made history by clinching his maiden Grand Slam victory at the U.S. Open in 2022, becoming the first male tennis player to ascend to the world’s top ranking before turning 20.

Expressing his enthusiasm for the collaboration, Alcaraz remarked, “I’m thrilled to have collaborated on my very own Malle Vestiaire with Louis Vuitton. It’s a project we embarked on last year, dedicating considerable time and effort with the team.”

He continued, “I placed personal items inside it that represent my life and career, and the custom hand-painted symbols on the outside also reflect my identity – adding a wonderful, personalized touch. To me, it’s a bit of a time capsule, encapsulating everything from my first trophy at the age of 10 to my cherished shirt and shoes from my Wimbledon triumph.”

For those looking to own a piece of this exclusive collaboration, a replica version of the trunk, excluding the one-of-a-kind memorabilia, is available for purchase at 150,000 euros.

Carlos Alcaraz, currently ranked as the number-two seed, is gearing up for the Australian Open, which signals the commencement of the 2024 tennis season.

Louis Vuitton has been actively engaging sports aficionados through a series of campaigns and activations, such as the iconic image of soccer legends Cristiano Ronaldo and Lionel Messi engaged in a game of chess. As the Paris Games approach, the brand has also enlisted prominent athletes like French swimmer Léon Marchand and fencer Enzo Lefort.

Alcaraz expressed his admiration for Louis Vuitton, saying, “What I love about Louis Vuitton is that they are more than just a fashion brand. It is more than just clothes. The brand is ingrained in culture and has been for over 100 years. They understand how to mix fashion with art, design, sport, and music, to create something unique and special. The campaign with Messi and Ronaldo playing chess, for example. I think only Louis Vuitton could do that.”