Carlyle Group, a multinational private equity firm, has recently acquired a majority stake in Beautycounter, a popular digital-native clean beauty brand. This strategic investment has valued Beautycounter at an impressive $1 billion and positions the company for accelerated growth in the industry.

Counter Brands, the parent company of Beautycounter, made the exciting announcement regarding the acquisition. The transaction aims to support and enhance Beautycounter’s strategic initiatives, with a specific focus on increasing brand awareness and improving its integrated omnichannel business model.

Founded in 2013 by CEO Gregg Renfrew, Beautycounter offers a wide range of clean beauty products that are free from the 1,800 potentially harmful ingredients listed on the company’s “Never List”. The brand takes great pride in its commitment to consumer safety and community-building. In fact, Beautycounter claims to have played a role in the passing of nine pieces of legislation in the United States promoting the safety of personal care products.

Beautycounter primarily sells its 100+ products through its e-commerce platform and a network of over 65,000 independent sellers scattered across North America. Additionally, the brand operates a few brick-and-mortar stores and partners with select retail outlets. Carlyle’s investment in Beautycounter is a major milestone for the company. Renfrew expressed great enthusiasm for the partnership with Carlyle and their shared vision for the future success of Beautycounter.

Carlyle Group sees its investment in Beautycounter as part of its long-term strategy of partnering with founder-led brands that have a focus on growth. The firm firmly believes in the potential of Beautycounter to lead the clean beauty industry and provide safer products to consumers. Jay Sammons, head of global consumer, media, and retail at The Carlyle Group, expressed his excitement for collaborating with Beautycounter’s talented executive team to amplify the brand’s mission. Mousse Partners, a previous investor in Beautycounter, also took part in this funding round.

With Carlyle’s support and expertise, Beautycounter aims to solidify its position as a leader in the clean beauty market and drive positive change within the beauty industry as a whole. This strategic partnership represents a new chapter of growth and innovation for Beautycounter, highlighting the brand’s unwavering commitment to offering safe and effective beauty products to consumers. Backed by Carlyle, Beautycounter is well-equipped to expand its reach and make a lasting impact on the beauty sector.

As a clean beauty brand, Beautycounter shares its mission of providing safe and effective products with its customers. To learn more about their commitment to clean beauty and their range of offerings, you can visit their official website here. Additionally, you can explore Carlyle Group’s investment portfolio and strategies on their official website here.