Luxury footwear brand Caroline Groves has recently undergone a comprehensive rebranding process, aiming to forge ahead into a new era. The company, renowned for its bespoke handmade shoes, has revamped its visual identity and website, blending contemporary elements with a nod to its heritage. This rebranding campaign encompasses all facets of the brand’s marketing, from product imagery and website design to social media presence and packaging.

The decision to rebrand is part of a larger growth strategy, with Caroline Groves seeking to establish a more robust brand presence in the market. Alongside the rebranding efforts, the company is relocating to new premises and actively recruiting a fresh cohort of skilled shoemakers.

Caroline Groves, the visionary behind the brand, elucidates the motivation driving the rebranding: “Having dedicated numerous years to honing my skills and building my business, I am now focused on creating a legacy that endures.” Originally set to debut at Paris Couture Week in collaboration with esteemed couturier Frol Burimskiy this season, the brand has had to explore alternative options in London due to the impacts of the Covid-19 pandemic.

A defining characteristic of Caroline Groves’ shoes lies in the meticulous craftsmanship involved in their creation. These shoes are hand sculpted using traditional techniques, resulting in entirely unique, wearable pieces of art. Garnering attention and admiration from the industry, the brand’s shoes have been showcased in various footwear exhibitions across the UK, including the distinguished V&A’s 2015 exhibition titled ‘Shoes: Pleasure and Pain’.

With their rebranding efforts and a steadfast focus on growth, Caroline Groves is poised to exert a greater impact in the luxury footwear market. By merging their legacy of craftsmanship with a contemporary visual identity, the brand is primed to attract new customers and cement its reputation as suppliers of high-quality, bespoke footwear. As Caroline Groves embarks on this new chapter, the brand remains dedicated to delivering wearable collector’s items that encapsulate the essence of timeless elegance.

Useful links:
1. Caroline Groves
2. V&A’s Shoes: Pleasure and Pain Exhibition