Carrera Eyewear, a renowned brand under the Safilo Group, has recently been announced as the official eyewear partner for the highly anticipated 2023 Coachella Valley Music and Arts Festival. This exclusive partnership affords Carrera the privilege of being the sole eyewear brand featured at the festival, solidifying their presence in the music and fashion scene.

As part of their participation at Coachella, Carrera will set up a dedicated tent where festival-goers can indulge in trying on sunglasses from their coveted women’s collection. Not only that, but the brand is also collaborating with a select group of influential individuals who will proudly serve as brand ambassadors in Carrera’s forthcoming spring/summer ’23 eyewear campaign.

To celebrate this momentous collaboration with Coachella, Carrera is running an exciting giveaway. Fans now have the incredible opportunity to win VIP passes to the festival’s coveted Weekend 1, which includes airfare and accommodation for one lucky winner and three of their friends. This demonstrates the brand’s commitment to creating memorable experiences for their devoted followers and showcases their dedication to fostering a sense of inclusivity and diversity.

This partnership holds profound significance for Carrera, as Coachella holds a special place as more than just a music festival. It has evolved into a cultural movement centered around the values of creativity, inclusivity, and diversity. These values align perfectly with Carrera’s brand essence, making this collaboration an ideal platform for the brand to connect with a new and vibrant audience.

Francesco Rinaldi Ceroni, the president of North America for Safilo Group, expressed his enthusiasm for this momentous partnership. He highlighted the brand’s eagerness to engage with Carrera enthusiasts at the festival and to introduce the brand to a whole new wave of admirers.

The 2023 Coachella Valley Music and Arts Festival is scheduled to take place over two consecutive weekends, from April 14 to 16 and April 21 to 23, in the picturesque city of Indio, California.

For more information, visit the official Carrera Eyewear website [1] and learn more about the Coachella Valley Music and Arts Festival on their official website [2].