Recently, Cartier announced the names of the seven finalists in the Cartier Women’s Initiative, coinciding with the reopening of the Cartier Foundation. Launched in 2006, the Cartier Women’s Initiative aims to provide support to female entrepreneurs who own businesses in various countries. In the past 15 years, the initiative has assisted 240 talented women from 56 different countries, providing them with a total of three million dollars in awards to help grow their businesses.
This year, the seven laureates were selected from a group of 21 finalists, who were chosen from a pool of over 1,200 applicants representing 162 countries. The finalists include Stephanie Benedetto, Adriana Luna Diaz, Chunguang Wang, Joanne Howarth, Anna-Sophie Hartvigsen, Temie Giwa-Tubosun, and Nadia Gamal El Din. These women emerged as the top candidates in three international business regions.
What makes these laureates stand out are their diverse and innovative business models. Stephanie Benedetto developed Queen of Raw, an online marketplace that focuses on sustainable and deadstock fabrics. Adriana Luna Diaz created Tierra de Monte, a technology that utilizes bacteria and fungi to revive plant and soil fertility while also regulating diseases and pests in an affordable and effective manner. Temie Giwa-Tubosun launched Lifebank, a 24/7 blood and oxygen delivery service to hospitals using a network of motorbikes and boats. Nadia Gamal El Din invented Rahet Bally, a card that offers discounts to over 1,000 brands, health experts, and hospitals.
Cyrille Vigneron, the President and CEO of Cartier International, emphasized the importance of supporting young businesses and start-ups, recognizing the need to guide them through their early stages. The laureate from each region will receive a $100,000 prize, while the second and third runners-up will receive $30,000. Besides the financial awards, all seven laureates and 14 finalists will receive support in terms of financial advisory services, strategy coaching, media exposure, international networking opportunities, and a place on an executive education program at INSEAD.
In other exciting news, Cartier has reopened the Cartier Foundation in Paris after a three-month lockdown. The exhibition space, designed by Jean Nouvel, will host an exhibition by Claudia Andujar titled “The Yanomami Struggle.” This exhibition is the largest ever dedicated to showcasing the work of Claudia Andujar, a renowned Brazilian photographer, and her commitment to defending the Yanomami indigenous tribe in the Amazon Forest. Alongside Andujar’s photographs, the exhibition will also feature Mariana Lacerda’s documentary film, “Gyuri,” which highlights the fight one woman has undertaken to protect this ancient tribe from exploitation.
Overall, Cartier’s Women’s Initiative and the reopening of the Cartier Foundation reflect the brand’s dedication to supporting and empowering women, as well as their commitment to showcasing important cultural exhibitions. These initiatives align with Cartier’s mission to make a lasting impact and contribute to a better future.