Premium sportswear brand Castore has solidified its position as a leading supplier in the world of motorsport through the extension and expansion of its partnership with McLaren Racing and Official Team Apparel. The agreement will see Castore continue to provide teamwear and merchandise for the McLaren Formula 1 Team starting from the 2023 season. Furthermore, Castore’s support will be extended to include all of McLaren’s physical race series from 2024, including the Arrow McLaren IndyCar Team, NEOM McLaren Extreme E Team, and the NEOM McLaren Formula E Team.

Castore’s initial partnership with McLaren Racing began in 2021, marking the brand’s entry into the world of motorsport. Since then, Castore has been responsible for producing the McLaren F1 Team’s apparel and fanwear, as well as expanding the reach of the team’s merchandise through various sales channels.

The extension of the partnership reflects the shared ambition of McLaren and Castore to create a seamless merchandise experience and expand McLaren’s global fan offering across its wider racing portfolio. Lindsey Eckhouse, Director of Licensing and Digital Products at McLaren Racing, emphasized the importance of having partners who recognize the value of McLaren’s racing portfolio beyond Formula 1. The collaboration with Castore allows McLaren to unify the appearance of its other race series and enhance the overall brand experience.

Rich Brooks, Brand Director at Castore, highlighted the brand’s commitment to its Better Never Stops ethos, stating that the partnership extension with McLaren and the expanded support for their wider race series teams is a testament to this philosophy. He emphasized the exciting synergies between the two brands and their shared goal of providing fans with new and innovative products.

This renewed partnership between Castore and McLaren Racing showcases the power of building strong relationships and fostering their growth. By extending their collaboration, both brands are working towards their mutual goal of delivering exceptional sportswear and merchandise to fans worldwide. As Castore continues to establish itself as a key player in the world of motorsport, this partnership undoubtedly contributes to the ongoing success and innovation of both brands.

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