Celebrity makeup artist Isamaya Ffrench has recently entered the beauty industry with the introduction of her own brand. The debut collection, called “Industrial,” offers a selection of five products that embody Ffrench’s unique vision. The star of the collection is the “Isamaya” palette, featuring 14 stunning shades that range from shimmer to matte, exuding intense energy.

One standout product from the collection is the black mascara, which utilizes a special blue-coated triple black pigment. This innovative formula incorporates latex technology to create the illusion of false lashes. The collection also includes a plumping lip serum, a brow laminator, and a hydrating skincare product known as the “Skinlacq Triple Hyaluronic Glow Serum.” These products come in reusable packaging, with an eye-catching septum ring detail on top.

Ffrench is passionate about her brand, aiming to create a new world of beauty for a new generation of makeup enthusiasts. Her goal is to inspire people and show them alternative approaches to beauty. By breaking away from mainstream ideals, Ffrench believes individuals can embrace a more authentic and artistic concept of beauty and find a community that goes beyond commercialized notions.

The prices for the Industrial collection range from $32 for the Browlacq brow gel to $115 for the Color Pigments palette. Customers can make preorders on the brand’s official website, Isamaya.com.

Over the past ten years, Ffrench has become a prominent figure in the makeup industry. She has collaborated with renowned celebrities like Rihanna, Madonna, Bella Hadid, and Kendall Jenner. Ffrench has also held important consultancy positions at major brands such as Tom Ford, YSL, and Christian Louboutin. Notably, she played a crucial role in Byredo’s successful makeup launch and currently serves as the global beauty director for Burberry’s beauty division. Her work has been featured in renowned fashion publications like Vogue (British, French, Italian, and American) and W Magazine.

With the launch of her own beauty brand, Isamaya Ffrench is set to leave a lasting impact on the industry. Her goal is to revolutionize traditional beauty concepts and inspire individuals to embrace their true selves. [Useful link: Isamaya Ffrench Official Website] [Useful link: Vogue]