The Chanel have been immersed in various projects, from curating the new Costume Institute exhibit at the Met Gala to dressing renowned stars like Penélope Cruz and Blackpink’s Jennie. Furthermore, they’ve recently inaugurated a stunning new 30,000 square-foot store in Beverly Hills. It seems that the quintessential French brand is fully experiencing the American dream this month.

Images are all courtesy of chanel.com

Under Virginie Viard’s creative direction since 2019, Chanel has undergone a transformation that celebrates femininity and showcases a softer side of the Chanel woman. In this collection, Viard elevates the brand’s aesthetic by drawing inspiration from the nostalgic and vibrant essence of Los Angeles. The collection captures the spirit of various eras, from the energetic aerobics enthusiasts of the 1980s, the disco-dancing roller skaters of the 1970s, to the laid-back surfers and peace-loving hippies of the 1960s. By embracing these iconic cultural references, Viard creates a vision that is nostalgic, upbeat, and infused with a sense of joy and liberation.

The studio lot was transformed into a massive roller rink, adorned with the interlocking Cs of Chanel and a scoreboard that displayed the models’ names, reminiscent of a starting lineup in a sports event. The star-studded guest list, including Marion Cotillard, Kristen Stewart, and Margaret Qualley, were treated to a truly unforgettable experience.

Since assuming the creative leadership in 2019, Virginie Viard has infused a sense of softness and embraced femininity in Chanel’s designs. For this particular show, she elevated the level of grandeur, perhaps drawing inspiration from Karl Lagerfeld’s flair for drama. However, she also drew influences from the relaxed and vibrant energy of 1970s and 1980s Los Angeles. The models’ hair was styled in epic, blown-out proportions, reminiscent of the iconic Chanel shows of the 1990s. The makeup exuded a sun-kissed and minimal aesthetic, reflecting the notion that a Hollywood starlet only requires a touch of blush and some sunscreen to radiate beauty.

The runway show commenced with a striking departure from the classic tweed suits traditionally associated with Chanel. Instead, the models confidently strutted in skin-tight and undeniably alluring swimsuits, adorned with meticulously styled jewelry, leg-warmers, and sneakers, fully embracing the exuberant Jazzercise trend. The collection showcased an array of eye-catching elements, including neon-bright prints, gradient metallics, and soft pastels, artfully incorporated into richly detailed tweeds, lurex bodysuits, and casual shorts perfect for a relaxed day at the beach.

Flowing silks in vibrant solid colors were skillfully layered under miniskirts, while shiny tracksuits evoked the fashion sensibilities of Jamie Lee Curtis’ character in the film “Perfect” after a vigorous aerobics session. The footwear selection was equally dynamic, featuring block-heeled sandals with illuminated heels, ensuring that each model had her personal spotlight. Virginie Viard’s casting net spanned the diverse spectrum of LA girls we know and love, capturing the essence of the Santa Monica skater girl and the Barbie-inspired Rodeo Drive princess, drawing inspiration from the iconic Pacific Coast Highway to the glamorous Sunset Boulevard.

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