Character.com, a leading kidswear brand based in Swansea, has successfully secured a £3 million trade loan through Barclays, with the help of the UK Export Finance’s General Export Facility (GEF). This funding will play a crucial role in supporting the company’s ambitious growth strategy and optimizing its operations. The GEF initiative specifically targets small and medium-sized enterprises (SMEs) and assists them in expanding their business activities.

Character.com specializes in exporting character-themed clothing and accessories for children. Their product range includes popular characters from movies and TV shows such as Harry Potter, Star Wars, and Peppa Pig, as well as their own brand called Harry Bear. With an impressive annual turnover exceeding £50 million, Character.com is recognized as one of the fastest-growing businesses in Wales. They have successfully penetrated various markets worldwide, including Europe and North America.

Collaborating with Barclays and UKEF through the GEF program is seen as a significant opportunity for Character.com. Helen Morgan, the company’s finance director, acknowledges the significance of this collaboration in supporting their ambitious growth trajectory and believes that it helps establish Wales as a serious contender in the global export market. Character.com is thrilled to work with Barclays and UKEF to achieve its full growth potential on a global scale.

The Minister for Exports, Graham Stuart MP, expresses his delight in Character.com being the first of many Welsh businesses to benefit from the GEF program. He emphasizes the game-changing nature of GEF for UKEF, as it provides SMEs with faster and easier access to government-backed funding, ultimately enhancing their exporting capabilities. This initiative aims to boost the overall export capacity of businesses in the UK.

The successful loan secured by Character.com highlights the importance of government support in facilitating international trade for SMEs. Through financial guarantees, such as those offered by the GEF program, UK Export Finance enables companies to expand their global reach and contribute to the growth of the national economy.

Useful links:
Character.com Official Website
UK Export Finance Official Website