Chloé, the world-renowned fashion brand, has recently made headlines with its announcement of a forthcoming collaboration with Hollywood star Angelina Jolie. This exclusive womenswear collection, co-designed by Chloé’s creative director Gabriela Hearst and Jolie herself, aims to celebrate and showcase the authentic connections between women. However, amidst the excitement surrounding this partnership, rumors have been circulating about Hearst’s potential departure from Chloé.

Speculation about Hearst leaving her position at Chloé has been ongoing since December of last year. Reports have suggested that former Chloé designer Clare Waight Keller could potentially replace Hearst. Now, in light of the collaboration announcement with Jolie, publications such as Women’s Wear Daily and Instagram blogger have reported that Hearst may be seeking more time for her family and her own brand in New York. The constant travel between New York and Paris, where Chloé’s studio is located, may be taking a toll on Hearst and prompting her to consider other options.

Despite these rumors, Hearst has received positive reviews for her collections at Chloé since joining in December 2020. However, some critics have pointed out similarities between her designs for Chloé and her own eponymous label. Known for her strong focus on sustainability, Hearst’s signature line has gained significant influence, earning her the prestigious 2020 CFDA American Women’s Designer Award.

While the collaboration between Chloé and Angelina Jolie has got fashion enthusiasts excited, no specific release date has been provided for the collection. However, Chloé has given a glimpse into what we can expect. The collection will feature fluid silhouettes, tactile details, and a timeless aesthetic inspired by Jolie’s personal wardrobe, with a particular emphasis on eveningwear. This collaboration also marks Jolie as Chloé’s inaugural collaborator, hinting that there may be more exciting partnerships in the pipeline for the brand.

Chloé’s decision to embark on this collaboration could be influenced by the success of other luxury houses, such as AZ Factory, which have been collaborating with multiple designers in recent seasons. Chloé has expressed its dedication to social and environmental sustainability, building on its B Corp certification by incorporating lower-impact materials into the collection.

Gabriela Hearst has enthusiastically expressed her belief in Jolie’s vision for Atelier Jolie, stating that it perfectly embodies the beauty of garment-making and a deep respect for the environment. She feels honored that Chloé will be the first collaborator for Atelier Jolie, emphasizing the shared commitment to making a positive impact. Jolie herself appreciates the opportunity to work with a luxury brand like Chloé, particularly one that is certified as a B Corp. Furthermore, she has announced that her earnings from this collaboration will be used to establish apprenticeships for tailors and artisans at Atelier Jolie.

The collaboration between Chloé and Angelina Jolie has generated great anticipation within the fashion industry, and fans of both brands are eagerly awaiting the outcome of this partnership. This collaboration also reflects a growing trend in the fashion world, where brands are actively seeking out collaborations to inject fresh perspectives and new energy into their collections. By prioritizing sustainability and celebrating the connections between women, this collaboration sets a positive example for the industry and paves the way for future partnerships that prioritize both style and responsibility.

Useful links:
Chloé Spring/Summer 2022 Ready-to-Wear Collection
Interview with Gabriela Hearst on her plans for Chloé