Chopard, the renowned Swiss luxury brand, has long been celebrated for its exquisite timepieces and fine jewelry. However, in recent years, the company has also emerged as a leading influencer in the realm of ethical and sustainable luxury. With a commitment to responsible sourcing of materials, fair trade practices, and eco-friendly production methods, Chopard is setting new standards in the industry. This article delves into the contemporary perspective of Chopard’s influence on ethical and sustainable luxury.

Ethical Sourcing of Materials

One of Chopard’s key initiatives for ethical and sustainable luxury is its commitment to responsibly sourcing materials. The brand has adopted the “Journey to Sustainable Luxury” program, which focuses on ensuring that all raw materials used in their products come from environmentally and socially responsible sources. Chopard actively promotes transparency in their supply chains and collaborates with organizations such as the Responsible Jewellery Council (RJC) to verify the origin and ethical practices involved in the extraction and processing of materials.

Moreover, Chopard’s dedication to ethical sourcing extends to its use of precious gemstones. The brand launched “The Journey to Sustainable Luxury” initiative, ensuring the traceability and sustainability of emeralds, opals, and various colored gemstones. By directly engaging with mining cooperatives and implementing fair trade principles, Chopard aims to improve the livelihoods of miners and protect the environment. Through these efforts, Chopard sets an example for other luxury brands to follow.

Fair Trade Practices

In addition to responsible sourcing, Chopard places great emphasis on fair trade practices. The brand actively supports local communities and aims to alleviate poverty in regions associated with their supply chains. Through various partnerships and collaborations, Chopard ensures that miners and artisans receive fair wages, safe working conditions, and access to education and healthcare.

Chopard’s commitment to fair trade principles is particularly evident in their collaboration with the Alliance for Responsible Mining (ARM). Together, they launched the “Fairmined” Gold initiative, which guarantees that miners receive fair prices for their gold and that the extraction process adheres to strict environmental and social standards. By promoting ethical practices and providing miners with viable alternatives, Chopard is actively working towards a more sustainable and equitable luxury industry.

Eco-friendly Production Methods

Chopard’s influence on ethical and sustainable luxury extends beyond sourcing materials and fair trade practices to encompass eco-friendly production methods. The brand has taken significant steps to reduce its environmental footprint by optimizing production processes and embracing renewable energy sources.

Chopard has made substantial investments in state-of-the-art technologies, enabling them to minimize waste and energy consumption throughout their manufacturing operations. The brand also promotes the use of recycled precious metals and materials, reducing the need for further extraction. Furthermore, Chopard has committed to offsetting greenhouse gas emissions generated by the production processes, contributing to global efforts in combating climate change.

Support for Artisanal Craftsmanship

Chopard’s dedication to ethical and sustainable luxury is not limited to the environment and marginalized communities but also extends to supporting traditional artisanal craftsmanship. The brand recognizes the significance of preserving age-old techniques and cultural heritage, and actively collaborates with artisans from around the world.

Through partnerships with expert craftspeople, Chopard ensures the continuation of traditional techniques such as enameling, engraving, and gemstone setting. By providing employment opportunities and fostering the transfer of skills, Chopard helps sustain these ancient crafts that might otherwise be at risk of disappearing. This commitment to artisanal craftsmanship not only enhances the quality of Chopard’s products but also safeguards the diversity and richness of cultural traditions.


Chopard’s influence on ethical and sustainable luxury is truly commendable. Through their commitment to responsible sourcing, fair trade practices, eco-friendly production methods and support for artisanal craftsmanship, the brand has set a precedent for the luxury industry. Chopard’s actions prove that luxury and sustainability can coexist harmoniously, inspiring other brands to follow suit. By choosing Chopard, consumers not only embrace exquisite craftsmanship but also contribute to a more ethical and sustainable future for the luxury sector.

Useful Links:

– [Chopard’s Responsible Jewellery Council (RJC) Certification](
– [The Journey to Sustainable Luxury](
– [Chopard’s Fairmined Gold Initiative](
– [Chopard’s Eco-Friendly Commitments](
– [Chopard’s Collaboration with Artisans](