Claire’s Stores Inc., the popular accessories retailer known for catering to a youthful demographic, has announced its preliminary unaudited financial results for the fiscal year ending on January 29, 2022. The company recorded impressive net sales amounting to $1.395 billion, reflecting a significant 53% increase compared to the previous fiscal year. This remarkable growth can largely be attributed to the success of Claire’s sales throughout 2021.

In addition to the overall increase in sales, Claire’s also experienced an 18% rise in same-store sales. Notably, same-store sales in North America saw an outstanding 27% increase, primarily driven by the popularity of the store’s ear piercing services. However, same-store sales in Europe declined by 2% due to the ongoing impact of Covid-19 restrictions and closures.

Claire’s also reported concessions sales worth $94 million, indicating additional revenue streams beyond their traditional retail offerings. Looking ahead, the company expects its adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) for fiscal 2021 to range between $273 million and $277 million.

Ryan Vero, the CEO of Claire’s, expressed his satisfaction with the company’s performance and highlighted the significant progress made in various areas of the business. Vero stated, “This was a transformative year for Claire’s, and we are thrilled with the progress we are making in the business aligned with our strategic initiatives.” These strategic initiatives include expanding their concessions business, diversifying their retail footprint, and enhancing the overall customer experience.

Vero further commended the agility and dedication of the global teams at Claire’s, emphasizing their ability to consistently deliver exceptional products, experiences, service, and care to customers in both North America and Europe. One notable achievement in fiscal 2021 was the record-breaking number of ear piercings performed by Claire’s, which demonstrates the enduring popularity and customer trust in the brand. The company also successfully launched a concessions business with Walmart in January, opening up significant global growth opportunities in the future.

Based in Hoffman Estates, Illinois, Claire’s currently operates 2,300 stores across 17 countries in North America and Europe, along with overseeing 190 ICING stores in North America. The company’s commitment to growth and innovation is evident in its recent appointment of Kristin Patrick, a former PepsiCo executive, as the new Chief Marketing Officer.

As Claire’s continues to thrive and expand its presence in the retail industry, their primary focus remains on providing unique and fashionable jewelry and accessories that appeal to their target demographic. With their strategic initiatives, dedicated teams, and strong sales performance, Claire’s is well-positioned for continued success.

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