Clarks, the renowned UK footwear brand, is making a triumphant return to Paris Men’s Fashion Week with an array of captivating events and exciting new releases. From now until January 20th, Clarks will be taking over a prestigious showroom space in the heart of Paris’ cultural hub, the Marais. This strategic move sets the stage for an exhilarating year ahead for the brand.

At Paris Men’s Fashion Week, Clarks will be showcasing their highly anticipated Clarks and Clarks Originals AW24 collections. The brand will delve deep into the stories behind their designs, unveiling new campaigns and collaborations that will surely leave a lasting impression. Among the standout features of the showcase is the AW24 capsule collection, a remarkable collaboration with Martine Rose who won the coveted Menswear Designer of the Year award at the 2023 British Fashion Awards.

In a fascinating exploration titled ‘Clarks and Tokyo’, Clarks pays homage to the profound connections between the brand and the Japanese capital. This theme sets the tone for the brand’s upcoming Autumn 24 campaign. To enhance this immersive experience, Clarks has transformed their showroom into a Tokyo concept bar, inspired by the vibrant streets of Golden Gai. Guests are invited to immerse themselves in the ambiance, enjoy traditional Japanese drinks, and even indulge in board games, all while feeling transported to the lively streets of Tokyo.

Adding to the anticipation, Clarks has joined forces with French artist Franck Pellegrino for an exclusive collaboration. After being teased in 2023, the partnership will be officially launched at Paris Men’s Fashion Week. Guests will have the unique opportunity to preview the reimagined Wallabee style, the result of this exciting collaboration, within a dedicated Franck room. This innovative room epitomizes Clarks’ distinctive fusion of fashion and culture.

Tara McRae, Chief Marketing & Digital Officer of Clarks, expressed the brand’s enthusiasm for participating in Paris Men’s Fashion Week once again. She acknowledged the past successes Clarks has achieved by seamlessly blending their cultural and commercial universes. This time, they are returning with even greater excitement and anticipation.

The presence of Clarks at Paris Men’s Fashion Week serves as a testament to the brand’s unwavering commitment to innovation and creativity. With their packed program of events and highly anticipated releases, Clarks is solidifying their position as a major player in the realm of men’s fashion. Fashion enthusiasts and industry insiders flocking to the Marais showroom can expect to be captivated by the unique and immersive experiences that Clarks has created.

For more information on Clarks’ participation at Paris Men’s Fashion Week and to stay updated on the brand’s latest releases, please visit the official Clarks website [link] and follow them on Instagram [link].