The recent cold spell in the UK has not only prompted people to turn up the heat in their homes, but it has also driven them to retailers in search of products that will keep them warm without cranking up the thermostat. According to John Lewis, a leading retailer in the UK, there has been a massive surge in sales of black sheepskin gloves, with a staggering 300% increase compared to last year. Overall, women’s glove sales have risen by 67% as well. It seems that sheepskin gloves, in all colors, have been particularly popular among customers. Additionally, knitwear sales have experienced a significant boost, with John Lewis’ Zip Neck Sweat and Boucle Jumper becoming top sellers.

Aside from gloves and knitwear, sales of electric throws have seen a skyrocketing increase of 500%, and thermos flask sales have also risen by 9% compared to the previous year. The heated throw has become a must-have item for those who work from home, as customers search for cost-effective ways to stay warm. John Lewis specifically mentioned that their Dreamland heated throw, with its affordable price, has witnessed a staggering 500% surge in sales week on week.

Weather plays a crucial role in the retail industry throughout the year, and many retailers have blamed unfavorable weather conditions for weak sales at the start of the AW24 season. September and October’s warm temperatures proved disastrous for numerous businesses. Although the recent cold spell should have boosted sales of heavyweight winter items, next week poses a challenge as temperatures are expected to soar to as high as 15 degrees Celsius in certain parts of the country.

Retailers like John Lewis must frequently adapt to changing weather patterns and consumer preferences in order to meet their customers’ demands. As the winter season progresses, it will be intriguing to observe how sales of winter warmers continue to evolve and whether the fluctuating temperatures will have a lasting impact on consumer behavior.

To learn more about the effects of weather on consumer behavior and retail sales, check out these useful links:
1. How Weather Impacts Consumer Buying Behavior
2. How Does Weather Affect Retail Sales?