Collective is an ethical fashion brand that has recently launched in North America, offering sustainable knitwear for men and women. The brand is committed to creating a zero waste line of essential garments, aiming to reduce textile waste and promote wearable and recyclable fashion. With a team of female leaders based in Montreal and Toronto, Collective is dedicated to building a conscious and refined brand that improves the entire lifecycle of its products.

The fashion industry has long been criticized for its harmful impact on the environment, and Collective is determined to do better. Kristen King, co-CEO of the brand, acknowledges the damaging nature of the industry and states that people will continue to wear clothing, so it’s essential to find ways to make a positive change. By creating high-quality and desirable pieces, Collective aims to provide customers with sustainable fashion options.

Rosa Halpern, the founder and creative director of Collective, is at the forefront of the brand’s design philosophy. She takes a responsible and contemporary approach to product development, crafting versatile pieces that serve multiple purposes. The clothing is made using innovative knitting techniques and sustainable yarns known for their premium quality and durability. This not only minimizes waste but also reduces overruns, dead stock, and the brand’s carbon footprint.

Halpern emphasizes the longevity of Collective’s pieces, stating that they won’t fade after one season. The brand focuses on creating much-loved items that can be the foundation of a capsule wardrobe, making a significant difference from an environmental and consumption perspective.

In order to further demonstrate their commitment to sustainability, Collective has partnered with SuperCircle, a technology company that supports circularity initiatives. This partnership allows Collective to provide a fiber-to-fiber recycling program for their consumers, ensuring that the brand fulfills its zero waste promise.

Supported by industry expert Drew Green, CEO and President of Indochino, Collective aims to achieve profitable growth in the North American market. With their innovative design approach and dedication to sustainability, Collective is set to make a positive impact on the fashion industry and inspire change within the market.

Useful Links:
Collective Official Website
SuperCircle Official Website