Coty Inc., a New York-based beauty company, has successfully acquired a 20% stake in KKW Beauty, owned by Kim Kardashian West, for a whopping $200 million. This deal, which was announced in June 2020, represents Coty’s latest investment in the Kardashian beauty empire, following their acquisition of a majority stake in Kylie Jenner’s Kylie Cosmetics earlier this year.

With the completion of this deal, Coty and Kardashian West have set their sights on expanding KKW Beauty into new beauty categories and reaching a global audience beyond its current product lines. One major development in the pipeline is the launch of a skincare line, scheduled to debut in the fiscal year 2022.

Under the terms of the agreement, Kardashian West and her team will handle the creative aspects related to product and communications initiatives, while Coty will have overall responsibility for the brand’s portfolio development, which includes skincare, haircare, personal care, and nail products. These products will be made available for purchase through luxury beauty retailers as well as the brand’s own digital channels.

Sue Y. Nabi, the CEO of Coty, expressed great enthusiasm for this partnership, highlighting how Kardashian West’s shared passion for beauty products allows them to combine their strengths for mutual benefit and value creation. Coty brings to the table expertise in skincare and formulation, while Kardashian West boasts an enormous global following and unmatched influence in the beauty industry. Together, they believe their collaboration will enable them to stay ahead of the latest trends and effectively position their products in the global market.

Kardashian West herself expressed pride in the growth of the KKW brand over the past four years and is thrilled to work with Coty in further innovating, advancing, and introducing new launches to customers worldwide.

For Coty, the acquisition of KKW Beauty represents a strategic move as they continue their efforts to expand their presence in the beauty industry. In fact, in November, the company exceeded analysts’ expectations for quarterly revenue due to the surge in online beauty shopping during the pandemic. As a result, Coty’s shares experienced a 5% surge during premarket trading.

Overall, this acquisition truly solidifies Coty’s position in the beauty market and demonstrates their commitment to partnering with influential figures in the industry. The collaboration between Coty and Kardashian West holds immense promise for the future success and growth of KKW Beauty on a global scale.

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Coty Inc.
KKW Beauty