Coty Inc., the well-known American beauty conglomerate, has exciting news for beauty enthusiasts and fans of Kylie Jenner’s cosmetics line. They have announced the relaunch of Kylie Cosmetics, complete with new clean and vegan formulas, updated packaging, and an enhanced shopping experience. Starting from July 15, customers will be able to explore and purchase the brand’s cosmetics and skincare products through a new direct-to-consumer website.

But that’s not all – Kylie Cosmetics will also be expanding its presence globally, with its products becoming available in a wider range of brick-and-mortar retailers. Famous stores like Harrods, Selfridges, Douglas, and Mecca will now carry the brand’s offerings. In the United States, Kylie Cosmetics’ relaunched line will be hitting the shelves of Ulta Beauty stores starting in August.

One of the key highlights of this relaunch is the introduction of updated formulas that prioritize sustainability and consumer well-being. These revamped products are free from animal oils, parabens, gluten, and over 1,600 potentially harmful and irritating ingredients. Coty’s CEO, Sue Y. Nabi, expressed her excitement about the relaunch, emphasizing that these changes align perfectly with what Gen Z consumers are looking for in their beauty products.

Thanks to the new direct-to-consumer website and partnerships with renowned retailers, customers can now conveniently purchase their entire beauty routine in one place. Whether they need a cleanser, moisturizer, highlighter, or lip color, they will be able to find everything they need from Kylie Cosmetics.

Founder Kylie Jenner is immensely proud of the relaunch and the brand’s commitment to using clean and vegan formulas. She believes it is crucial to prioritize clean ingredients without compromising on performance. As an example, the new lip kit promises an impressive 8-hour wear and a comfortable feel on the lips. Kylie Jenner is excited for everyone to try these new products.

This relaunch announcement follows the recent appointment of Andrew Stanleick as the CEO of the beauty brands business created by Kylie Jenner and Kim Kardashian West. Responsible for overseeing both brands within Coty, Stanleick is poised to lead them to even greater success. Since its launch in 2015 with the introduction of Kylie Lip Kits, Kylie Cosmetics has come a long way. The brand has expanded into various categories, including the highly successful Kylie Skin skincare line. Coty’s acquisition of a majority stake in Kylie Cosmetics in November 2019 further solidified the brand’s position in the market.

As promised, here are two useful links related to the article where readers can find more information about the relaunch of Kylie Cosmetics:

1. Kylie Cosmetics Official Website: Visit the official website of Kylie Cosmetics to explore their products, learn more about the brand, and make purchases.

2. Kylie Cosmetics at Ulta Beauty: Discover Kylie Cosmetics’ offerings at Ulta Beauty, a popular retailer in the United States. Shop in-store or online for a wide range of Kylie Cosmetics products.