Coty, the renowned beauty company, has recently announced the renewal of its license agreement with the well-established Swiss-based family business, Davidoff. This collaboration, which has already spanned over two decades, has now been extended further. As part of this agreement, Coty will be revamping and enhancing Davidoff’s popular fragrance, Davidoff Cool Water, while also working on developing new innovations. Apart from ensuring the ongoing success of this leading fragrance, this partnership will also lay a solid foundation for future geographic expansion.

With the extension of the Davidoff license, Coty now boasts an average remaining duration of about 11 years for its top seven licenses. These licenses represent approximately 90% of the company’s prestige fragrance business. This emphasizes Coty’s commitment to long-term partnerships and their proven track record of success.

Sue Nabi, CEO of Coty, expressed her excitement regarding the renewal of their partnership with Davidoff. She emphasized the longstanding nature of their relationship, which began in the 1980s and has led to the creation of some of the industry’s most iconic scents, including Zino Davidoff and Davidoff Cool Water. Nabi emphasized the significance of this agreement, stating that it strengthens their partnership and provides a platform for driving future growth through innovation. She highlighted Coty’s status as the go-to partner for fashion houses, brands, and prominent individuals seeking to build leading beauty portfolios through licensing. Nabi also underlined the importance of trust and shared values, particularly diversity and inclusion.

In addition to Davidoff, Coty holds fragrance licenses for other well-known brands such as Calvin Klein, Marc Jacobs, Chloé, Miu Miu, Tiffany & Co., Joop, Jil Sander, Roberto Cavalli, and Escada. This further solidifies Coty’s position as a trustworthy partner in the fragrance industry.

Adrian Meili, CEO of Davidoff, expressed his enthusiasm for the extended partnership with Coty. He conveyed the excitement of the entire team at Zino Davidoff in continuing to work closely with Coty. Meili also highlighted their eagerness to collaborate with Coty’s dedicated team on revitalizing the Davidoff Cool Water fragrance line and introducing new innovations. He stressed the importance of mutual trust and shared values in maintaining this successful and enduring partnership.

The renewal of the license agreement between Coty and Davidoff demonstrates their strong commitment to each other and sets the stage for future growth and innovation. With their combined expertise and shared values, these two companies are well-positioned to create iconic fragrances and leave a lasting impact on the beauty industry.

Useful Links:
Coty Official Website
Davidoff Official Website