Crew Clothing, a popular British lifestyle brand, has seen a significant boost in its digital sales from new customers thanks to its partnerships with Nest and Wunderkind, performance specialists in the industry. By implementing these partners’ “performance marketing solutions that scale one-to-one messages for retailers,” Crew Clothing has successfully enhanced its online performance and achieved higher-quality web traffic, resulting in a threefold increase in purchases from new customers.

In its collaboration with Nest, Crew Clothing developed a paid social media strategy to specifically target new customers and create greater brand awareness. Additionally, the brand teamed up with Wunderkind to capture first-party data and implement triggered email marketing. This unique combination allowed them to collect valuable data and personalize the shopping experience for customers, leading to higher conversion rates and increased customer loyalty.

With the help of Nest, Crew Clothing reallocated its budget and successfully identified new, high-quality audiences while ensuring stable and sustainable revenue growth. Through Wunderkind’s optimized conversion strategies, Crew Clothing expanded its triggered email program, enabling personalized 1:1 messages based on customer intent signals. As a result, the brand experienced a significant 148% increase in revenue compared to their previous solution, with Wunderkind now driving 7.4% of Crew’s total digital revenue.

Ally Bradshaw, the Digital and Customer Director at Crew Clothing, emphasized the importance of providing a personalized shopping experience to cultivate customer loyalty. By tailoring content and promotions to individual customer needs and interests, Crew Clothing has fostered a stronger connection between the brand and its customers.

Furthermore, Crew Clothing recently announced positive trading figures for the year, including a remarkable 22% increase in like-for-like sales and a rise in turnover from £82.7 million to £101.3 million compared to the previous year. These figures clearly highlight the success of the brand’s new customer acquisition strategies and the fruitful partnerships with Nest and Wunderkind.

Overall, the collaboration between Crew Clothing and these technology firms has paved the way for growth and improved performance in the digital retail space. By effectively utilizing data and implementing personalized marketing strategies, Crew Clothing has successfully attracted new customers and increased revenue.

Useful Links:
1. Nest Performance
2. Wunderkind