Crew Clothing Company, the well-known British lifestyle and fashion brand, understands the immense value of sports sponsorship and associations in driving its business forward. In its ongoing effort to expand its sponsorship portfolio, Crew Clothing Co has enlisted the expertise of Octagon, a global agency specializing in sports, entertainment, and culture. This collaboration aims to strengthen and develop partnerships with prominent British sporting institutions and ambassadors, including renowned names such as Williams Racing, Henley Royal Regatta, LTA Tennis for Britain, Exeter Chiefs, Legends Golf Tour, Professional Cricketers Association, and Rugby Tots.

Over the past years, Crew has made significant investments in its sports partnerships, utilizing various effective strategies to maximize their impact. These tactics include hosting pop-up events at sporting occasions, offering exclusive content on their website, and launching new collections. Notable examples of such initiatives include the creation of a licensed collection in collaboration with Williams Racing F1, the development of a bespoke occasionwear package for Henley Royal Regatta, and the introduction of a technical golf range to complement their sponsorship of the Legends Tour. These endeavors have allowed Crew to effectively reach an estimated 11 million potential customers. Moreover, the brand has observed a higher level of engagement with the Crew Clothing brand amongst customers gained through sports sponsorships.

Georgina Clark, the Brand Director at Crew Clothing, recognizes the significant role that sport sponsorship plays in shaping the brand’s identity. She emphasized the company’s active effort to expand its network of partnerships in recent years. With the assistance of Octagon, Crew is poised to continue growing its sports sponsorship portfolio and further establish its presence in the sporting world.

Useful links:
1. Crew Clothing Official Website: Visit the official website of Crew Clothing for more information on their brand, products, and sponsorships.
2. Octagon Official Website: Explore Octagon’s official website to learn more about their expertise in sports, entertainment, and cultural partnerships.