The fashion industry is reeling from the unexpected death of Italian fashion designer Davide Renne, who had recently assumed the role of creative director at Moschino. Renne, aged 46, passed away in Milan, Italy, a mere nine days after stepping into his new position, leaving a void that the industry will find difficult to fill.

Aeffe, the parent company of Moschino, confirmed Renne’s tragic demise. According to sources familiar with the situation, Renne suffered a heart attack after a brief hospitalization.

Massimo Ferretti, Chairman of Aeffe, conveyed the deep sorrow felt within the company, stating, “There are no words to describe the pain we are experiencing at this dramatic time.”

Davide Renne, hailing from Tuscany, Italy, embarked on his fashion career at Alessandro Dell’Acqua before making a significant mark during his two-decade tenure at Gucci, where he eventually rose to the position of head of women’s wear. Renne’s transition to Moschino had generated much excitement in the fashion community, with high expectations for his inaugural collection scheduled for a grand unveiling at Milan Fashion Week in February.

Renowned for his close collaboration with former Gucci designer Alessandro Michele, Renne was lauded by Michele as “one of the most talented, vital people I met in my life.” Renne’s upbeat personality and ability to uplift spirits, even during trying times, left a lasting impression on those who knew him.

In anticipation of his role as creative director at Moschino, Renne had expressed his enthusiasm, calling it a “dream role” at one of Italy’s most iconic fashion houses.

Moschino, founded in 1983 by Franco Moschino, was celebrated for its whimsical and tongue-in-cheek approach to fashion design. Renne succeeded American designer Jeremy Scott, who had departed from the brand in the previous March. Renne, known for his encyclopedic knowledge of fashion history, had been considered for various creative director positions in recent years. It was only after Alessandro Michele’s departure from Gucci that Renne decided to embark on an independent journey.

In a touching tribute, Michele revealed that just a week before Renne’s passing, they had shared a dinner together. During that dinner, Renne enthusiastically discussed his ideas for the upcoming show, displaying a newfound fascination with Franco Moschino and the brand’s iconic symbols. Michele remarked, “He was so excited to make him [Franco Moschino] alive again.”

Renne had wholeheartedly embraced the spirit of Moschino’s design studio, referred to affectionately by Franco Moschino as “la sala giochi” – the playroom. Renne’s vision for the brand was deeply rooted in the belief that Italian fashion, particularly Moschino, should exude playfulness and joy. As he once articulated, “What fashion… can achieve with its enormous power should be accomplished with a sense of play, of joy. Thank you for giving me the keys to the playroom. I can’t wait to begin.”

The sudden loss of Davide Renne has left the fashion world in mourning, robbing it of a visionary talent who was poised to make a significant impact. As the industry grapples with this profound loss, Renne’s creative spirit and his dedication to infusing joy into fashion will endure as a lasting legacy.