Delpozo, the once-renowned Spanish fashion brand, is currently undergoing significant changes that may lead to a complete transformation of its identity. The departure of star designer Josep Font in September 2018 marked the beginning of troubled times for the brand. Font not only played a crucial role in reviving the brand but also in establishing its distinctive style. With Font’s exit, the future of Delpozo became uncertain as its identity had become closely intertwined with him.

Over the past few months, Delpozo has gradually closed down its international operations, even before announcing its search for new investors in June. Two out of the three flagship stores that were once opened, during the brand’s success, have already been shut down. The London flagship, established in 2017, has now been taken over by a pop-up store operated by Saloni. Additionally, the flagship store in the Dubai Mall, which opened in March 2018 through a partnership with Symphony Style, has also been closed.

Delpozo has also terminated partnerships with several international collaborators. Italian showroom Massimo Bonini, responsible for developing the brand’s footwear and accessories, is no longer involved. Furthermore, Riccardo Grassi, another Italian showroom that took control of Delpozo’s wholesale business, terminated its collaboration with the brand after the Fall/Winter 2019-20 season.

Adding to the changes, the brand’s general manager, Pablo Badía, has departed from Delpozo to pursue a new project. Badía expressed gratitude for the opportunity to work with the brand, praising its unique style. With his departure, Delpozo is currently without a leader until a new owner is found, who will likely introduce new strategies and structure.

The future of Delpozo’s creative direction is also uncertain. After Font’s departure, Lutz Huelle was announced as his successor, but his expected debut collection never came to fruition. Huelle has chosen not to comment on his current role as the creative director, leaving his continuation in the position dependent on the plans of Delpozo’s future management.

Recent years have been challenging for Delpozo, with the brand making several missteps. In fiscal year 2018, it reported a loss of €3.8 million, despite sales amounting to only €3.5 million, a significant deviation from the projected €10 million in sales for 2019. To mitigate losses, the brand has resorted to offering steep discounts of up to 95% on previous collections at its Madrid store. However, this strategy raises concerns about the brand’s perceived value and potential damage to its reputation.

Perfumes y Diseño, the owner of Delpozo, announced in September its intention to sell a majority stake to an industrial partner capable of maintaining the brand’s strategic plan. Nevertheless, the name of the new owner has yet to be disclosed, and negotiations are still ongoing.

The future of Delpozo remains uncertain. However, it is evident that the brand needs a savior who can preserve its name and history. Other Spanish luxury brands, including Loewe and Balenciaga, have successfully survived under French ownership. Even historic fashion houses like Patou and Sonia Rykiel have found new investors. Delpozo deserves a second chance with an owner who recognizes its potential and can navigate the current challenges it faces.

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