Digital fashion house, The Fabricant, has secured $14 million in a series A funding round, led by a consortium of investors. The funding will be used to fuel the expansion of The Fabricant’s project to create the “wardrobe of the metaverse” through its co-creation and non-fungible token (NFT) platform, The Fabricant Studio.

Initially established in the Netherlands in 2016, The Fabricant initially specialized in designing 3D digital clothing for clients like Adidas. However, in recent years, the company has shifted its focus to explore the potential of blockchain, NFTs, and the metaverse. Collaborations with high-profile brands such as Vogue and Diesel have allowed The Fabricant to delve into the possibilities offered by NFTs.

Greenfield One led the series A funding round, with participation from prominent investors including Ashton Kutcher and Guy Oseary’s Sound Ventures, Red DAO, 4impact, Slingshot Ventures, and Borski Fund. The Fabricant Studio, the online platform developed by The Fabricant, enables users to become digital fashion creators and be part of the emerging digital fashion economy.

The company envisions that by 2025, 100 million individuals will be “metaverse-ready” by wearing digital clothing created through The Fabricant Studio. The Fabricant aims to simplify the process of producing top-quality digital fashion NFTs in collaboration with users’ favorite brands.

Maaria Bajwa, an investor at Sound Ventures, expressed enthusiasm for The Fabricant’s user-friendly approach to blockchain technology. Bajwa emphasized how The Fabricant is introducing new ecosystems to the NFT community and showcasing the value of NFTs for creators by addressing user-generated content on the blockchain.

Amber Slooten, co-founder and creative director at The Fabricant, highlighted the necessity for a fresh narrative surrounding digital fashion. Slooten believes that the metaverse offers an opportunity to move away from detrimental practices and build a new fashion industry that benefits and empowers everyone. The Fabricant aims to play a pivotal role in constructing this new industry.

According to Morgan Stanley, luxury goods in the metaverse have the potential to generate revenues of €50 billion ($60 billion) by 2030. With the backing of its series A funding, The Fabricant is well-positioned to capitalize on the growing interest in digital fashion and the metaverse.

Useful links:
The Fabricant Official Website
Morgan Stanley Official Website