Luxury fashion and beauty gaming app, Drest, has recently secured £15 million in additional funding to further develop its product and create Drest 2.0. This funding round saw the participation of co-founder Graham Edwards and CEO Lisa Bridgett believes it validates the strength of their product and pipeline of ideas. The app aims to cater to a youthful user base by providing entertainment, challenges, and fashion experiences.

Drest plans to release a metaverse-enabled version of its current product globally, which will include new features. The goal is to position Drest as the leading creative platform for fashion, entertainment, and lifestyle gamification. Furthermore, the company plans to scale its operations through the developer ecosystem, marketing channels, and strategic revenue streams. Drest is also exploring the possibility of introducing other games in the web3 and lifestyle space, expanding its reach and offerings.

Since its launch four years ago, Drest has experienced triple-digit growth. The app allows users to become virtual fashion stylists and collaborates with over 260 luxury brands, including Gucci, Prada, Valentino, Fendi, Cartier, and Christian Louboutin. By combining the worlds of luxury fashion, beauty, and lifestyle with the limitless possibilities of the metaverse, Drest provides players with an avenue to showcase their styling talents using the latest luxury fashion and beauty collections to style hyper-realistic avatars. The app also serves as a platform for user-generated content, enabling users to discover, style, and shop the latest collections. Additionally, Drest offers brand marketing and partnership opportunities, providing stakeholders with access to highly-engaged audiences.

Drest’s partnership with Farfetch allows players to convert their virtual in-game purchases into real physical items, presenting a significant opportunity in the growing gaming market. Last year, global mobile gaming revenues exceeded $92 billion, with the market valued over $184 billion. Projections indicate that the gaming market will reach $221 billion by 2025. With its innovative approach, strong brand partnerships, and continuous growth, Drest is well-positioned for success in the evolving world of luxury fashion gaming.

Useful links:
1. Drest Official Website
2. Farfetch Official Website