Dyson, the renowned vacuum cleaner manufacturer, is making a splash in the beauty industry by venturing into electrical hairstyling products. In a bold move, Dyson plans to invest a staggering £500 million to expand their product range, including the introduction of 20 new beauty products. This substantial investment will drive research and development efforts, as well as lead to the establishment of additional laboratories, resulting in rapid growth for their UK R&D operations.

While Dyson’s presence is already prominent in the UK, the company also boasts engineering, research, development, manufacturing, and testing facilities in other countries such as Singapore, Malaysia, Mexico, China, and the Philippines. Notably, Singapore, serving as the company’s headquarters, has experienced significant capital injection in recent years.

Approximately six years ago, Dyson dipped their toes into the hairstyling market with the launch of their revolutionary Supersonic hairdryer. Since then, they have expanded their portfolio to include curling, shaping, and straightening tools. While the details of the upcoming beauty products remain undisclosed, it is worth noting that Dyson has a history of not only meeting consumer demand but also creating products that customers didn’t even realize they wanted, yet are willing to pay a premium price for.

This substantial investment by Dyson exemplifies their unwavering commitment to innovation and determination to dominate the beauty electricals market. With their strong reputation for delivering high-quality and cutting-edge products, Dyson is poised to make a significant impact in the hairstyling industry. As the company continues to expand its range, consumers can eagerly anticipate the introduction of even more innovative and technologically advanced beauty tools from Dyson in the near future.

For more information on Dyson’s expanding range of beauty products, please visit their official website here. Additionally, for updates on Dyson’s latest innovations and developments, kindly refer to their press release section here.