French fashion label Eden Park has partnered with Alpine watchmaker Herbelin to release its first-ever watch collection, just in time for the Rugby World Cup in France. Franck Mesnel, the founder and majority shareholder of Eden Park, is optimistic about the year 2023, with the appeal of their product mix and the expected influx of fans during the Rugby World Cup. The watch collection, created under Herbelin’s license, embodies the essence of Eden Park with a unique and sporty design. Inspired by the iconic Eden Park stadium in New Zealand, known as the toughest rugby ground, the watches feature a curvy rectangular shape. They are designed to be sturdy, reliable, tough, and smart, much like rugby fans. Each watch incorporates Eden Park’s trademark pink bow-tie logo and is accentuated with red-white-and-blue thread on the watchbands. The collection is divided into two categories: French Flair Sport and French Flair Club, catering to rugby players and match spectators respectively. Benjamin Theurillat, a partner and sales manager at Herbelin, predicts that the Eden Park watches will be available in around 300 retail outlets by the end of the year and in 1,000 stores worldwide within three years. Priced competitively between €400 and €600, the watches are expected to be a valuable addition to Eden Park’s product range. Mesnel is pleased with the collaboration with Herbelin and highlights the importance of partnering with an established French producer. He also reflects on the brand’s history, acknowledging the initial financial struggles but credits their rebound post-pandemic to the introduction of new stylish stores. Mesnel emphasizes that rugby is at the heart of the brand’s DNA, focusing on quality and fair pricing. Eden Park is known for its iconic pink bow tie, featuring designs such as flower prints and embroidered details on blazers. The brand’s polo shirts, made from the finest Pima cotton from Peru, ensure exceptional quality. With a presence in 39 countries and over 550 points of sale, Eden Park aims to achieve €75 million in revenue for 2023, driven by the Rugby World Cup. Mesnel, a former French rugby player and expert commentator, shares his thoughts on France’s chances in the upcoming World Cup. He expresses optimism, highlighting the team’s previous victory in the 2018 World Rugby Under 20 Championship. Mesnel believes that playing on home turf can be more challenging but has high hopes for the current French team, believing they have what it takes to win the entire World Cup title.

Links to relevant articles:
1. Eden Park Launches First Watch Collection in Collaboration with Herbelin
2. Eden Park’s History and Brand Story