Ellesse, the popular fashion brand owned by Pentland Brands, is making a major comeback in the ski-wear industry. They have announced the launch of a new winter sports line for AW22, along with a exciting three-year partnership with Tomorrowland Winter, a renowned electronic music festival held in the stunning Alps. This collaboration will allow Ellesse to blend fashion and sport in a unique way on the snowy peaks of the Alps.

Tomorrowland Winter, taking place from March 19th to 26th, is expected to draw in more than 18,000 attendees from over 100 countries to the beautiful resort of Alpe D’Huez in the French Alps. Festival-goers will have the incredible opportunity to enjoy both dancing and snowsports in the breathtaking Alpine scenery.

Ellesse will take center stage at Tomorrowland Winter as they host the Crystal Garden by Ellesse stage, featuring performances by internationally renowned DJs such as Afrojack, Kolsch, Dimitri Vegas, and Like Mike. Moreover, Ellesse will exclusively unveil its AW22 winter sports line at the festival and provide a dedicated pop-up shop for winter sports enthusiasts to browse and purchase their stylish snow collection.

To fully immerse festival-goers in the world of Ellesse, the brand has planned surprise activations throughout the festival that encourage attendees to embrace their boldness and individuality. Additionally, Ellesse has curated specialized video content that showcases their daring spirit on the slopes. This content, featuring Ellesse Snowsport ambassadors, will be accessible both during the festival and on Ellesse’s social media platforms.

Simon Breckon, the Global Brand Director of Ellesse, expressed his excitement about the partnership. He believes that people are increasingly seeking real-life experiences that allow them to express themselves boldly and live in the moment. The collaboration with Tomorrowland Winter perfectly aligns with Ellesse’s ethos of being bold and self-expressive. Breckon is eagerly looking forward to the next three years at the winter festival, where Ellesse will undoubtedly be at the heart of the party.

Ellesse’s return to the ski-wear market and their partnership with Tomorrowland Winter clearly demonstrate the brand’s commitment to combining fashion and sport. By embracing the thrill of the slopes and the vibrant atmosphere of electronic music festivals, Ellesse continues to inspire individuals to express their unique style and passion for adventure.

Links:
1. For more information about Ellesse’s winter sports line, visit their official website: Ellesse Official Website.
2. To learn more about Tomorrowland Winter and to get tickets for the festival, visit their website: Tomorrowland Winter Official Website.