Emeric Tchatchoua, the Paris-born designer who was raised in Canada, is quickly becoming a force to be reckoned with in the fashion industry. Known for his innovative blend of street style, poetic imagery, romantic tailoring, and Canadian boldness, Tchatchoua’s brand, 3.Paradis, is a champion for diversity and multiculturalism. His latest collection, titled Let the Wind Blow Back, showcases his iconic bird in flight motif, which symbolizes freedom and the longing to travel once again.

Having gained recognition and acclaim, Tchatchoua’s brand can now be found in top-tier retailers such as Selfridges, Harvey Nichols, Farfetch, and Holt Renfrew. It has also made its mark on the global fashion scene with prominent retailers like GR8 in Tokyo, Luisa Via Roma, Club21, and Aizel in Moscow carrying his designs. Not only has his brand gained traction among fashion enthusiasts, but celebrities like Bella Hadid, Billie Eilish, and Dua Lipa have all been spotted wearing his unique creations.

In a recent interview, Tchatchoua shed light on the journey of his brand and its future plans. When questioned about the inspiration behind the name 3.Paradis, he revealed that the number three holds special significance for him as it represents the balance between spirit, body, and soul. He also expressed that his brand’s purpose is to create a place of happiness within the realms of art and fashion. Tchatchoua’s decision to settle in Montreal, Canada was influenced by his father’s diplomatic work, and it was there that he established 3.Paradis in 2013.

A pivotal moment in Tchatchoua’s career came when he was nominated for the prestigious LVMH Prize. This recognition not only boosted his confidence but also provided him with clarity regarding the direction he wanted to take with his brand. The associated exposure and opportunities opened doors for him, ultimately resulting in the accomplishment of opening a store in La Samaritaine, a prominent luxury emporium in Paris. The brand’s location at the main entrance on the ground floor of rue du Rivoli helped solidify its popularity, with products flying off the shelves within a month.

Dressing celebrities like Bella Hadid, Billie Eilish, and Dua Lipa has been a source of immense pride for Tchatchoua. He remains humble and grateful for the interest in his work and the support he has received. Each interaction with a celebrity has been meaningful, with Bella Hadid even sharing a personal story that resonated with the message behind one of 3.Paradis’ blazers. Another exciting venture for Tchatchoua is his collaboration with Rimowa, where a series of suitcases featuring his designs will be auctioned for UNICEF. Additionally, he has plans for a collaboration with PSG, which includes a capsule collection and jerseys to support the club’s foundation.

Tchatchoua’s commitment to giving back is evident through his Foundation Paradis. This initiative aims to provide opportunities for youth and make positive contributions to various communities. By partnering with organizations like PSG, he hopes to support disabled individuals by creating opportunities for them to participate in soccer and be integrated into society.

Emeric Tchatchoua’s journey serves as a testament to the power of passion, creativity, and perseverance. As he continues to make waves in the fashion industry and expand his brand globally, there is no doubt that 3.Paradis will leave an enduring impact on the world of fashion.

For more information on Emeric Tchatchoua and 3.Paradis, please visit the official website: [Link].

To explore the latest collection, Let the Wind Blow Back, and shop the brand’s designs, visit: [Link].