Supermodel and actress Emily Ratajkowski has recently taken on a new role as the partner and creative director of skincare brand Loops. In her position, Ratajkowski will play a crucial role in positioning Loops as a leading force in the skincare market. Her responsibilities will include developing content, creating new products, and expanding the brand’s reach.

This venture marks Ratajkowski’s first official foray into the beauty industry, although she has previously founded her own successful apparel company called Inamorata. Despite being relatively new to the beauty sector, Ratajkowski is no stranger to promoting beauty products. She is currently the face of L’Oréal haircare line Kerastase and has previously represented Paco Rabanne’s “Pure XS” fragrance.

Colin Peek, co-founder of Loops, expressed his excitement about partnering with Ratajkowski, describing her as a global icon and influential tastemaker. He believes that her involvement will solidify the brand’s concept of lifestyle beauty as the modern way individuals take care of themselves.

Founded in 2020 by Colin Peek, Tushar Adya, and Aditya Julka, Loops is a New York-based lifestyle beauty brand that aims to redefine skincare routines. Their product range consists of cleanly formulated face masks that offer various benefits, such as anti-aging, detoxification, and moisturization. As Loops seeks to expand its presence in the beauty industry, they hope that Ratajkowski’s international profile will amplify their reach.

Ratajkowski herself expressed her enthusiasm about working with the Loops team, praising their simplified and modern approach to beauty. With Ratajkowski’s expertise and influence combined with Loops’ innovative products, this partnership has the potential to shape the future of the skincare industry.

To learn more about Loops and their products, visit their website [link here]. Additionally, you can follow Emily Ratajkowski on Instagram [@emrata] to stay updated on her beauty ventures [link here].