Esprit, the renowned fashion brand, has recently announced the establishment of two new Futura innovation hubs in London and New York. These hubs play a crucial role in Esprit’s digital strategy which aims to revolutionize customer engagement by effectively utilizing data-driven techniques to drive global expansion in the ever-evolving fashion retail industry.

By strategically setting up these hubs in cities with strong cultural influences and seamless connectivity, Esprit aims to strengthen its commitment to digital and creative innovation. The New York hub will serve as the global creative and design center, fostering forward-thinking ideas and nurturing talent to support Esprit’s efforts in rebranding. This hub holds a pivotal role in solidifying the brand’s ambition of becoming one of the most iconic companies worldwide.

On the other hand, the London hub is dedicated to providing customers with unique experiences through avant-garde omnichannel connection to the Esprit universe. Functioning as the global customer experience innovation hub, it aims to bring about transformative changes in culture, mindset, and business processes. Additionally, Esprit’s existing Amsterdam hub will continue its focus on e-commerce and technological advancements.

These strategic moves by Esprit are part of a larger plan to transform the brand into an omnichannel, technology, and data-driven fashion powerhouse. The company intends to leverage these innovation hubs to explore new growth opportunities, enhance innovation performance, and embrace circularity. Furthermore, this new structure will offer more flexibility and international exposure for Esprit’s staff members.

The CEO of Esprit, William Pak, enthusiastically expresses his excitement about the ongoing transformation of the brand. He believes that these innovation hubs will act as catalysts in connecting consumers to the brand on multiple levels, effectively adapting to the challenges posed by the fashion industry and macro environment.

In conclusion, the launch of new Futura innovation hubs in London and New York signifies Esprit’s significant step towards reinventing customer engagement and driving global expansion. By leveraging the power of data, embracing technology, and fostering creativity, Esprit is poised to become a global fashion powerhouse that delivers captivating customer experiences and innovative designs.

Useful links:
1. Esprit Official Website
2. Article on Business of Fashion