EssilorLuxottica, a leading eyewear maker, has recently announced an exclusive 10-year licensing agreement with Swarovski Eyewear. This partnership will grant EssilorLuxottica the opportunity to develop eyewear collections under the prestigious Swarovski brand. The first collection, scheduled to be launched in September of next year, will be meticulously designed by Swarovski’s talented creative director, Giovanna Engelbert.

The collaboration between EssilorLuxottica and Swarovski has generated great enthusiasm, especially for EssilorLuxottica, known for producing popular eyewear brands like Ray-Ban. Chairman and CEO, Francesco Milleri, expressed excitement about the partnership, emphasizing the perfect synergy between the two companies’ shared belief that every pair of frames is a wearable work of art.

This licensing agreement aligns perfectly with Swarovski’s strategic directive, LUXignite, aimed at expanding its presence in the luxury market. Swarovski’s CEO, Alexis Nasard, believes that this collaboration will further enhance the brand’s standing and provide customers with a wide array of high-quality and fashionable eyewear options.

In effect until the end of 2028, with the possibility of automatic renewal for another five years, this long-term commitment reflects the mutual confidence and dedication of both EssilorLuxottica and Swarovski in the success of their partnership.

Through the combined expertise and creativity of EssilorLuxottica and the renowned Swarovski brand, this collaboration is expected to deliver innovative and stylish eyewear options to customers worldwide. By incorporating Swarovski’s iconic crystal elements with EssilorLuxottica’s unwavering commitment to quality and craftsmanship, customers can anticipate luxurious and fashionable eyewear collections.

The release of the first collection in September next year will coincide with the fall/winter 2023 season, enabling customers to stay ahead of the latest eyewear trends. As the partnership continues to evolve over the next decade, it will be fascinating to witness how EssilorLuxottica and Swarovski push the boundaries of eyewear design, creating unique and captivating products.

In conclusion, the 10-year licensing agreement between EssilorLuxottica and Swarovski Eyewear is a remarkable collaboration that brings together the expertise of two prominent brands in the eyewear industry. This partnership, driven by a passion for artistry and fashion, aims to provide customers worldwide with innovative and fashionable eyewear options. With a focus on quality and style, this collaboration promises to deliver exceptional products that cater to every customer’s requirements and preferences.

Useful links:
1. EssilorLuxottica Official Website
2. Swarovski Official Website