Estée Lauder’s Becca Cosmetics brand has made the decision to shut down due to a variety of challenges faced by the company, including the global impact of the Covid-19 pandemic. In an announcement on its website and Instagram, Becca Cosmetics recognized the significant influence the pandemic has had on businesses worldwide.

Originally founded by Rebecca Morrice Williams in Perth, Australia in 2001, Becca Cosmetics was later sold to Luxury Brand Partners in 2012. The brand was then acquired by Estée Lauder in 2016, which led to Morrice Williams stepping away from the company. Throughout the years, Becca Cosmetics has amassed a dedicated following, especially known for its popular highlighters and complexion products.

One of Becca’s notable moments was in 2015 when it collaborated with YouTube beauty guru Jaclyn Hill to create the highly sought-after ‘champagne pop’ highlighter. This collaboration became a sensation and the product was permanently added to Becca’s collection. Hill and the brand continued to collaborate, resulting in the release of a champagne pop collection which generated online sales of up to $3.5 million.

Becca Cosmetics expressed its gratitude for the community it has built over the past two decades, spanning from Perth to New York and beyond. The brand has worked closely with consumers, makeup artists, influencers, and brand ambassadors to make a positive impact. Additionally, Becca Cosmetics has supported various organizations such as the JED foundation and Mental Health Mates, and will continue to prioritize its commitment to The Trevor Project in the future.

FashionNetwork.com has reached out to Becca Cosmetics for further comments on the closure of the brand.

Sources:
– [Estée Lauder](https://www.esteelauder.com/)
– [Becca Cosmetics](https://www.beccacosmetics.com/)