According to a recent study by eBay for Change, ethical shopping is gaining traction among UK consumers, despite the current cost-of-living crisis. The research shows that 65% of shoppers now consider sustainability before making a purchase, indicating a growing emphasis on conscious shopping. More than half of UK shoppers admit to feeling guilty when buying products that are not from ethical or sustainable brands, and 57% prioritize the ethics of a business before making a purchase.

Interestingly, even in the face of economic challenges, 40% of shoppers have shifted their buying habits towards brands that “give back to society or the planet.” These findings are part of eBay for Change’s second annual Shop for Change Report, which surveyed over 2,000 consumers regarding their shopping behaviors.

The cost-of-living crisis has had a significant impact on shopping habits, with 80% of UK consumers stating that their habits have changed as a result. Currently, 60% of shoppers prioritize price when making purchases, highlighting the financial pressure many individuals are experiencing. However, despite this focus on affordability, 50% of consumers still value ethical and sustainable shopping, expressing a desire to support brands that prioritize these values.

Moreover, shoppers believe that their purchases have the power to create positive change. A noteworthy 45% of respondents believe that their purchases can make a difference, while 40% believe that shopping from a social enterprise is equally or more impactful compared to donating to a charity. This sentiment is especially prevalent among Gen Z and millennial shoppers.

In addition, over half of shoppers are more likely to purchase from a brand that supports a cause aligned with their values. The top cause influencing consumer buying decisions is reducing plastic pollution, followed by protecting the oceans and preserving animals’ natural habitats.

Chris Gale, head of social impact at eBay UK, emphasizes the importance of businesses and marketplaces supporting consumers in their desire to shop ethically and sustainably. It is crucial to remove any barriers that may hinder shoppers from making these conscious choices on a daily basis.

These findings highlight the growing significance of ethical shopping for UK consumers. Despite the cost-of-living crisis and financial constraints, shoppers remain committed to supporting brands that prioritize sustainability and social responsibility. As consumer values continue to evolve, businesses must adapt and cater to the demand for ethical products and practices. By embracing sustainability, brands not only have the opportunity to attract customers but also to make a positive impact on society and the planet.

For more information on ethical shopping and sustainable brands, visit:

1. Ethical Consumer – This website provides a comprehensive guide to ethical shopping, offering product reviews, ratings, and analysis of companies’ ethical practices.

2. Fashion Revolution – Fashion Revolution is a global movement advocating for a more sustainable and transparent fashion industry. Their website provides resources and information on how to make ethical fashion choices.