Fairly Made, a French start-up founded in 2018 by Laure Betsch and Camille Le Gal, is making significant strides in the fashion industry by supporting brands on their journey towards sustainability. Recognizing the growing demand for ethical and eco-friendly fashion, the company has recently expanded its premises in Paris’ sustainable fashion hub and has established partnerships with prominent brands such as SMCP and LVMH-owned labels.

Fairly Made is committed to improving the social and environmental impact of the textile industry by offering brands a comprehensive solution for tracing their entire value chain and evaluating the quality of each product. The platform assesses products based on five key criteria: environmental impact, social responsibility, traceability, recyclability, and sustainability. These results are then translated into product labels via a QR code.

Initially, the start-up gained attention through its creation of capsule collections that embraced a more sustainable approach. This caught the eye of brands like Des Petits Hauts, who enlisted Fairly Made’s expertise to provide certified factories and materials for their collections. The success of these collaborations led other brands to seek Fairly Made’s assistance in improving their overall supplier base.

To facilitate this process, Fairly Made developed its own platform in partnership with Asphalte and Des Petits Hauts. This centralized approach allows brands to gather information about their supplier base and analyze the impact of their products. By identifying the most significant environmental and social impacts along their supply chain, brands can make informed changes and improvements.

Fairly Made offers a Software-as-a-Service (SaaS) solution that is accessible through a monthly subscription. This tool enables companies to understand their data, implement transformation plans, and monitor their performance. Currently, this solution accounts for 70% of Fairly Made’s turnover and has attracted approximately 50 companies in France and Europe.

In an era where customers are demanding transparency and regulations surrounding sustainability are becoming stricter, Fairly Made’s services have become increasingly vital. In France, traceability and environmental labeling are mandatory, and European regulations are being developed to evaluate and communicate the environmental footprint of products. Fairly Made helps brands prepare for these upcoming regulations and meet the expectations of conscious consumers.

The Covid-19 pandemic has also accelerated awareness and action within the fashion industry towards sustainability. Corporate Social Responsibility (CSR) managers have witnessed an increase in resources as the importance of such issues becomes more widely recognized. Fairly Made plays a crucial role in assisting brands as they navigate these challenges.

In addition to its platform, Fairly Made offers tools for brands to provide detailed information about the origin of their products through QR codes on labels or widgets. These tools are particularly valuable for brands seeking to enhance the potential and lifespan of their products in the second-hand market.

With a growing list of international clients, Fairly Made is experiencing rapid growth and plans to recruit developers, textile and materials engineers, and additional employees. The start-up aims to secure a second round of financing this summer to support its expansion and broaden the Fairly Made methodology to other industries, including leather, metalwork, and woodwork.

Fairly Made is at the forefront of the fashion industry’s sustainability movement, equipping brands with the tools and expertise needed to transform their supply chains and meet the expectations of responsible consumers. As the industry continues to prioritize sustainability, organizations like Fairly Made are playing a critical role in driving positive change.

Links:
1. Fairly Made Official Website
2. SMCP Official Website