In recent times, several prominent players in the fashion and beauty industry have stepped up their efforts to aid in the relief of the Covid-19 pandemic. Recognizing the severity of the situation, companies like Estée Lauder, PVH, VF, AEO, H&M USA, and Wolverine Worldwide have made substantial contributions to support relief initiatives.

American Eagle Outfitters (AEO), for instance, has pledged a whopping $1 million to support Covid-19 relief efforts nationwide. In addition, they have also committed to donating 1 million masks to public health workers. AEO has further demonstrated their commitment by contributing to America’s Food Fund and distributing 2,000 gift cards to healthcare professionals in heavily impacted areas, particularly New York City. To further raise funds for the America’s Food Fund, the company has even organized a live-streamed concert, with AEO matching donations up to $100,000.

Meanwhile, beauty conglomerate Estée Lauder, based in New York, has taken firm action against Covid-19. They have announced a grant of $2 million to Doctors Without Borders to aid in their fight against the virus. Furthermore, the company has contributed to The NYC COVID-19 Response & Impact Fund, an initiative that has a budget of $75 million and is administered by the New York Community Trust. Estée Lauder has also donated a significant amount of surgical masks to frontline medical staff in New York, while their Clinique brand has pledged to offer 50,000 skincare products to support doctors and nurses. In addition to this, Estée Lauder’s Mac brand has allocated a whopping $10 million through its Viva Glam Fund to 250 local organizations worldwide. The company has also made substantial donations to relief efforts in China. Not stopping at financial contributions, Estée Lauder’s manufacturing sites in the United States, the United Kingdom, and Belgium have shifted their production to manufacturing hand sanitizers for high-need groups. Meanwhile, the company is implementing cost control measures and other strategies to safeguard their own business from the economic impact of the pandemic.

As for H&M USA, the subsidiary of the Swedish fast-fashion retailer, they have made an in-kind donation exceeding $2 million in product value to multiple organizations. Recipients include the Children’s Defense Fund and the Los Angeles LGBT Center. In order to further contribute to relief efforts, H&M USA has entered into a partnership with Givz, with a percentage of their U.S. e-commerce platform sales being donated to charities that support frontline workers. On a larger scale, H&M Group as a whole has begun producing personal protective equipment (PPE) and has donated $500,000 to the WHO’s Covid-19 Solidarity Response Fund.

PVH, the parent company behind reputable brands like Calvin Klein and Tommy Hilfiger, has pledged $1 million to support Covid-19 relief efforts. This donation increases their overall contribution through the PVH Foundation to $2 million. The funds will largely be directed towards local-focused charities in various countries, with a specific focus on supporting frontline medical workers, ensuring an adequate supply of essentials, helping the industry, and combating food insecurity. Additionally, PVH is collaborating with Better Work to provide support to suppliers and workers amidst this ongoing health crisis.

In a similar vein, VF Corporation, the parent company of renowned brands like Vans, has made a generous donation of $1.5 million through the VF Foundation to assist in Covid-19 relief efforts. This financial aid will be distributed among the Colorado Covid-19 Relief Fund, the CDC Foundation Emergency Response Fund, and the Covid-19 Solidarity Response Fund. VF Corporation has also launched a two-for-one community match campaign, empowering both employees and consumers to make contributions. Notable brands under the VF umbrella include The North Face, Timberland, and Dickies.

Michigan-based outdoor and footwear company, Wolverine Worldwide, has also played their part in the fight against Covid-19. The company has already donated 35,000 protective masks to healthcare workers and has plans for further contributions. Their brand Merrell has also pledged to donate shoes and boots to healthcare professionals, as well as collaborate with the Two Ten Footwear Foundation for the Covid-19 Share Your Shoes Campaign. The goal of this initiative is to extend support to the families of footwear industry workers who are in need. Furthermore, many of Wolverine Worldwide’s brands have initiated social media campaigns to bolster Covid-19 relief efforts.

The various initiatives undertaken by key players in the fashion and beauty industry serve as a reminder of the significance of coming together to support those affected by the Covid-19 pandemic. Through their generous donations, valuable partnerships, and innovative campaigns, these companies have made a significant impact in the ongoing battle against the virus and its profound consequences.

Useful links:
1. https://www.globalgiving.org/projects/coronavirus-relief-fund/
2. https://covid19responsefund.org/en/