Fashion retailers are capitalizing on the desire for a wardrobe refresh this spring by introducing bras with wires and a burst of color. With many people still working from home, shoppers are looking for ways to jazz up their outfits and add some excitement to their daily routines. After a year of lounging in pastel-colored loungewear, consumers are embracing optimism and preparing for a return to normal life.

While neutral and comfortable clothing remains popular, retailers such as Neiman Marcus, Walmart, and Macy’s are reporting an increase in sales of bold colors, flowy fabrics, and dresses. This marks a shift from the subdued fashion choices that dominated during the early months of the pandemic. As the weather gets warmer and people start venturing outside, shoppers are looking to showcase their optimism and joy through vibrant prints and colors.

According to data firm Heuritech, ditzy floral prints have seen a 31% increase in Europe and a 16% increase in the United States compared to last year. The recent catwalks for the spring and summer 2021 collections were filled with vibrant pinks and bold blues, described as an energizing source of inspiration. However, this year’s fashion lines also include nude t-shirts and slouchy cardigans, offering a mix of vibrant colors and comfortable pieces.

Popular online retailer ASOS has observed that its customers are gravitating towards feel-good slogans, brighter colors, and floral accessories as the weather improves and summer approaches. The company is excited to inject some much-needed optimism into their customers’ wardrobes with bold accents like yellows and greens for the spring season.

Luxury retailer Neiman Marcus emphasizes that this trend is all about coming out of the challenging period we have faced, while still prioritizing comfort. Other high-end fashion brands like Dior, Loewe, and Dries van Noten have also incorporated bold colors, draping, and light fabrics into their collections to create the perfect complement to the spring season.

However, planning for this year has been particularly difficult for retailers and designers due to the uncertainties surrounding the pandemic. Fashion trend forecasting, which usually looks two years ahead, has advised clients to focus on “seasonless” clothing to play it safe. Retailers like Nordstrom have adjusted their planning to cater to various scenarios and locations by offering a range of casual clothes as well as special fashion items like jewelry and colorful dresses.

While the return of spring and successful vaccination campaigns have brought some cheer, convincing consumers to shift from their cozy clothing to more formal attire may prove challenging. Trend analysts suggest that once consumers become accustomed to a comfort-based wardrobe, it is difficult to make them shift their mindset. Therefore, it is predicted that the desire to dress up on a large scale may not happen until 2022.

Nevertheless, retailers such as Neiman Marcus, Walmart, and Macy’s have noticed a growing interest among customers who are looking to move away from cozy and comfortable clothes. These customers are now seeking outfits that make them feel pretty and excited to go out. As states continue to open up and vaccinations progress, the demand for formal clothes and wedding gowns is expected to rise as special occasions and gatherings become possible again.

In conclusion, fashion retailers are responding to the changing consumer preferences this spring by offering bras with wires, a splash of color, and a variety of styles to jazz up working-from-home outfits. As optimism makes a comeback and people prepare for a return to normal life, fashion brands are offering prints, vibrant colors, and comfortable yet stylish clothing options. While the shift from comfortable loungewear to formal attire may take time, retailers are hopeful that customers will embrace a sense of refresh, rebirth, and a natural reset in their fashion choices as the world slowly returns to normalcy.

Useful links:
Vogue Business: Soothing Colors vs. Bright Colors – An Analysis of the Spring 21 Collections
Business of Fashion: Here’s How the U.S. Spring 2021 Runways Compare to a Year Ago