Fast Retailing, the renowned Japanese retail company, has recently unveiled its strategic plan to redefine the business model of its upscale denim brand, J Brand Inc. This move comes in response to a growing global trend in the premium brands sector, which is favoring direct distribution. As part of the plan, J Brand will be exclusively distributed through select direct-to-consumer channels operated by Fast Retailing, starting from the Summer 2021 collection.

To ensure better integration between J Brand and the broader Fast Retailing business, the company will be downsizing its current workforce in the upcoming months, aligning it with the redefined corporate structure.

Furthermore, Fast Retailing has confirmed that the Fast Retailing Jeans Innovation Center (JIC) in Los Angeles will continue its invaluable work in innovating sustainable, next-generation denim and providing denim production support for all Fast Retailing brands, including J Brand in the future.

Kazumi Yanai, the Chairman of J Brand and Group Senior Executive Officer of Fast Retailing, stressed that the existing business model of J Brand does not align with their vision for future success. He firmly believes that this strategic shift will inject fresh energy and focus into the brand, especially in a market that is increasingly saturated with competitors.

Yanai also reiterated Fast Retailing’s commitment to both J Brand and the denim industry as a whole. He emphasized the company’s dedication to swiftly adapting to the evolving needs of customers and the marketplace. With a more streamlined operation, an enhanced distribution network, and a greater emphasis on the dynamic lifestyle of consumers, Yanai is confident that J Brand will flourish under Fast Retailing’s globally acclaimed concept of LifeWear.

This forward-thinking strategic plan demonstrates Fast Retailing’s determination to evolve its business model in order to remain highly competitive in the denim market. By embracing direct distribution and streamlining operations, the company aims to position J Brand as a celebrated denim brand within this fiercely competitive industry.

Useful links:

1. Fast Retailing Official Website

2. J Brand Official Website