The Federation de la Haute Couture et de la Mode in France has announced its plans to hold live catwalk shows in Paris this summer during the upcoming menswear season in June. This news comes as a welcome development for the fashion industry, which has relied heavily on online show videos due to the ongoing pandemic.

According to the Federation, fashion houses will be allowed to organize physical shows and presentations, with guests being welcomed in accordance with a specific health protocol. However, the exact number of brands that will stage live shows before live audiences is still unknown, and the Provisional Official Calendar will be published during the week of May 24.

Despite the uncertainty surrounding the number of live shows, the Federation has reassured that all menswear shows and the subsequent haute couture season in July will be available for viewing on its website. This will ensure that fashion enthusiasts and industry professionals can still enjoy and engage with the latest collections, even if they are unable to attend in person.

The menswear season in Paris typically showcases around 70 brands, including renowned names like Hermès, Dior, Paul Smith, Givenchy, as well as avant-garde designers like Rick Owens, Comme des Garçons, Yohji Yamamoto, and Dries Van Noten. The presence of live shows during this season is highly anticipated, as it signals a step towards the revitalization and recovery of the fashion industry in Paris.

Ralph Toledano, the president of the Federation, expressed optimism about the return of physical shows and suggested that larger fashion houses may have prepared both live and video scenarios. This indicates that brands are adapting to the changing circumstances and regulations, ensuring that they can reach a wider audience while still prioritizing the safety and well-being of attendees.

Chanel has already made an announcement regarding its intention to stage a physical couture show in Paris in July, further solidifying the industry’s return to live events. This decision by one of the industry’s leading brands sets a precedent for other fashion houses to follow suit and showcase their collections in a traditional runway format.

As France slowly emerges from its second lockdown, the reopening of most stores and terraces on May 19 has been announced by President Macron. However, the interiors of restaurants will remain closed. This has led to speculation that French catwalk shows may take place inside museums this summer, as they can provide spacious and controlled environments that comply with sanitary regulations.

The upcoming Paris menswear season is scheduled from June 22 to June 27, following the Milan menswear season from June 18 to 22. The proximity of these events allows for a seamless transition between the two fashion capitals, providing an opportunity for designers to showcase their collections to a global audience.

Accreditation for media, buyers, and photographers is already open, indicating the organizers’ preparedness for the live shows. This early arrangement reflects the determination of the fashion industry to adapt and continue creating opportunities for designers, despite the challenges posed by the ongoing pandemic.

In conclusion, the Federation de la Haute Couture et de la Mode’s announcement to hold live catwalk shows in Paris this summer marks a positive development for the fashion industry. While the exact number of brands participating in live shows is still unknown, the return of physical shows signifies a step towards the revitalization and recovery of the fashion industry in Paris. This move demonstrates the industry’s ability to adapt and find innovative ways to showcase collections, ensuring that the artistry and creativity of designers continue to be celebrated.

Useful links:
– [Official website of the Federation de la Haute Couture et de la Mode](https://fhcm.paris/en/)
– [Paris Fashion Week schedule](https://fhcm.paris/en/paris-fashion-week-en/)