In a harmonious merger of elegance, whimsy, and streetwear cool, Fendi has joined forces with Pokémon and Hiroshi Fujiwara’s Fragment for a one-of-a-kind collaboration. This exciting partnership is all set to usher in the Year of the Dragon in 2024 and will be available for fashion enthusiasts to revel in starting January 4th.
The Fendi x Frgmt x Pokémon collection promises to be an extraordinary blend of styles, with a special emphasis on a dragon-type Pokémon, a nod to the Chinese zodiac. This unique collection will grace select Fendi boutiques worldwide and be readily accessible online at fendi.com.
Kim Jones, Fendi’s Artistic Director of Couture and Womenswear, expresses his admiration for Hiroshi Fujiwara, a true luminary in the Japanese club scene, youth fashion, and streetwear. Jones acknowledges the profound influence of Japan on his creative journey and enthusiastically welcomes this captivating collaboration.
At the heart of the collection lies “FF Fragment,” a creative reinterpretation of Fujiwara’s signature Frgmt design within Fendi’s iconic FF jacquard logo. The collection seamlessly blends Fendi’s classic brown and tobacco hues with a striking yellow twist. This disruptive design graces an array of pieces, including the Peekaboo ISeeU Small and Baguette women’s bags. The mini icons, such as the Baguette Pouch and Mini Mon Trésor, proudly sport this unique fusion. Adding versatility to the collection, a foldable Baguette shopper and a soft hobo bag make their stylish debut.
Silvia Venturini Fendi, Artistic Director of Accessories and Menswear at Fendi, underlines the significance of Fendi’s bag shapes, which have become iconic in their own right. She emphasizes the brand’s dedication to celebrating its heritage while continuing to innovate. Hiroshi Fujiwara’s artistic touch has transformed Fendi’s handbags into miniature cultural landmarks.
The collection extends to include a men’s large messenger bag and a belt bag, where the Frgmt disruption takes center stage, highlighted by contrasting yellow zippers. Completing the ensemble is a unisex white T-shirt featuring the Fendi x Frgmt logo.
Hiroshi Fujiwara, a prolific collaborator, expressed his delight in working with Kim Jones and Silvia Venturini Fendi on this unique project. Fujiwara’s past collaborations include notable brands such as Moncler Genius, Loro Piana, Louis Vuitton, and Maserati. His legacy in Japan’s streetwear culture dates back to the ’80s, where he not only made waves as a streetwear pioneer but also made his mark as a producer, musician, visual artist, and one of Japan’s first hip-hop DJs.
Reflecting Fendi’s commitment to craftsmanship and creativity, the collection showcases intricate inlays and prints on FF jacquard and FF canvas backings. Shoppers and men’s camera cases are adorned with disruptive designs, while leather 3D marquetry brings Pokémon creatures to life on Baguette and mini Baguette bags. Nano-sized bags also feature these imaginative designs.
Highlighting Fendi’s dedication to meticulous craftsmanship, a special Baguette bag takes center stage, featuring intricate micro beads FF embroidery. This exceptional piece is complemented by three Pokémon characters and delicate fringes. A Peekaboo ISeeU Medium bag in shiny white crocodile leather boasts Dratini details on the metal handle and chain strap.
The collection also extends to include mini icons such as the Baguette Pouch, Mini By the Way, and Mini Mon Trésor, alongside small leather goods that inject vibrancy into the offering. Dragonite key charms and textile accessories further enrich the collection. Jewelry enthusiasts will appreciate the selection of galvanized brass jewelry pieces that seamlessly merge the FF logo with iconic Pokémon signatures, including Dratini, Dragonair, and the beloved Poké Ball. This collection extends to include T-shirts, hoodies, and silk FF pajamas adorned with Dragonite designs.
For dedicated collectors, a limited series Dragonite has been meticulously handcrafted by Fendi’s skilled leather artisans. This collector’s item comes complete with its silk FF foulard and requires over 30 hours of manual workmanship to bring it to life.
In celebration of this exceptional collaboration, dedicated pop-up locations will be unveiled on January 4th. These will be located in Cheng-du Taikoo Li in China, running until January 27th; Isetan in Tokyo, open until January 9th; and Selfridges in London, available until January 28th.
Adding a modern twist to the collaboration, Fragment and Pokémon have joined forces with Niantic’s mobile game Pokémon Go. Players can embark on a unique adventure, discovering Pokémon featuring designs inspired by the Fendi x Frgmt x Pokémon collection.
A Fusion of Elegance and Playfulness
The collaboration between Fendi, Pokémon, and Frgmt is undoubtedly a remarkable union of creativity and style. It’s fascinating to see how Fendi’s timeless elegance blends seamlessly with the playful charm of Pokémon and the urban edge brought by Hiroshi Fujiwara’s Fragment. This collaboration demonstrates Fendi’s willingness to explore new horizons and engage with pop culture in a way that’s fresh and exciting.
The collection itself showcases a harmonious fusion of elements, from the disruptive FF Fragment design to the intricate Pokémon-themed details on bags and accessories. It’s a testament to the brand’s commitment to craftsmanship and innovation, with pieces that are not only visually captivating but also artistically meaningful.
In today’s fashion landscape, where luxury brands are increasingly embracing collaborations, Fendi’s approach stands out as a true celebration of the brand’s heritage while embracing contemporary trends. This partnership creates a unique blend of high fashion and pop culture that will undoubtedly captivate a wide range of fashion enthusiasts and collectors.
Overall, this collaboration is a refreshing and playful take on luxury fashion, proving that even the most iconic brands can find new and exciting ways to engage with a diverse audience. It’s a testament to the ever-evolving nature of the fashion industry and the importance of staying innovative and relevant in a rapidly changing world.