In an exciting announcement, Foot Locker has revealed its collaboration with streetwear designer Don C to introduce a new private-label lifestyle brand called All City by Just Don. This brand draws inspiration from basketball and sneaker culture, blending vintage and modern streetwear aesthetics with high-quality fabrics.

The first collection from All City will feature a range of stylish items such as hoodies, t-shirts, mesh shorts, and matching track pants and jackets. These pieces will be available for purchase on November 10 and will come in sizes ranging from S to XXL. Prices for the collection will fall between $55 to $150. Customers can choose to shop online or visit select Foot Locker stores in the United States and Canada to get their hands on these trendy pieces.

Don C, the renowned streetwear designer, expressed his enthusiasm for this partnership, highlighting Foot Locker’s commitment to uplifting the Black community. He shared that his creations find inspiration from the Chicago neighborhoods he grew up in. As a designer, he strives to lead conversations and push boundaries in fashion, travel, and everyday people who inspire him. Don C has a successful track record in the streetwear industry, having previously worked as a music executive at Kanye West’s GOOD Music label. In 2011, he launched his own streetwear brand, Just Don, and has collaborated with notable brands such as Nike, Jordan, and LVMH-owned Rémy Martin.

To celebrate the launch of the All City collection, Don C and Foot Locker have planned creative summits in major locations across the U.S. and Canada. These summits will take place in cities like Chicago, New York, Toronto, and Los Angeles. This collaboration perfectly aligns with Foot Locker’s dedication to empowering young, diverse communities. Don C is seen as a true embodiment of modern culture and fashion, making him the ideal partner for the All City by Just Don line.

The introduction of All City follows closely after the recent release of the Lckr lifestyle label at Foot Locker. This highlights Foot Locker’s strategic brand approach, which involves releasing exclusive collaborative collections with creative partners. Previous successful collaborations include those with Melody Ehsani. With the launch of All City, Foot Locker aims to deepen its connection with the upcoming generation of streetwear enthusiasts.

For more information about the All City by Just Don collection and to shop the items, please visit the Foot Locker website. To discover Don C’s other collaborations and latest releases, you can visit his official Just Don website.